SBC News Voice of the Sports Betting Industry
Betby has enhanced its partnership with esports solution provider Oddin.gg as the latter’s iFrame technology now integrates content from Betby’s proprietary esports feed solution, Betby.Games.
Oddin.gg’s iFrame will feature a dedicated esimulator tab for esoccer and ebasketball content, eventually providing end-players with an amplified content portfolio of an additional 50,000 events per month with no latency live video streaming.
Kirill Nekrasov, Head of Betby.Games, commented: “We’re excited to unveil the smooth incorporation of Betby.Games titles into Oddin.gg’s state-of-the-art iFrame solution. This extended collaboration with Oddin.gg promises to deliver an enhanced esports betting experience for end-users.
“More than just a functional enhancement, this integration aims to elevate engagement and captivate the next wave of esports enthusiasts, ensuring continuous access to esports content even during periods of limited live events.”
The boosted content aims to allow operators to “capture the attention” of esports enthusiasts, gamers, and bettors alike. Apart from esoccer and ebasketball, Betby.Games titles also include efighting, ecricket, eshooter, ehorse racing, etennis and estreet soccer.
“Oddin.gg leads the forefront of technical innovation in esports betting solutions,” added Marek Suchar, Co-founder and Managing Director at Oddin.gg.
“We’re happy to join forces with Betby, sharing our passion for pioneering technologies, and constantly seeking new frontiers to boost player engagement.
“I am positive that this extended partnership will further enhance the esports betting experience for both traditional as well as the new generation of bettors alike.”
It was in 2021 that the pair initially linked up, in a deal that saw Betby amplify the esports trading capacity of its B2B sportsbook platform. Betby selected Oddin.gg to serve as its lead esports wagering solutions and data API provider for its global customer base.
