Tipico strengthens German football presence as DFB Pokal sponsor

Tipico has become the official partner of the DFB Pokal – Germany’s annual football cup competition.

Spanning until 30 June 2026, the partnership allows the operator to advertise with its company logo in the two cup competitions.

Kajetan Strini-Brown, Director of Marketing Acquisition at Tipico, stated: “With the DFB on our side, we are now playing in the same team as co-partners of the DFB Pokal and strengthening our role as the largest sports betting provider in German football.

“The DFB Pokal, known for its dramatic matches and surprising twists and turns, is also a perfect fit for Tipico, as we always strive to offer our customers an emotional, exciting and safe sports betting experience.”

The collaboration covers both the men’s and women’s competitions, with Tipico branding visible around the games, including on advertising boards and the digital channels of the competitions and the German Football Association (DFB).

DFB Chairman, Dr Holger Blask, added: “We welcome Tipico as a new partner for the DFB Cup competitions for women and men.

“We are looking forward to new engagement in the context of the two traditional competitions with their finals in Cologne and Berlin. In partnership, we also want to continue and intensify our extensive efforts to promote responsible gaming.”

Gambling in Germany is governed by a legal structure that includes both federal and state regulations. In 2021, for the first time, Interstate Treaty on Gambling allowed operators to provide online slots and poker on a federal level, in addition to sports betting, which was already available.