Andrew Rhodes: The reality is there are risks that need to be addressed

NE group to leverage Sporting Solutions’ Odds Services+

Sports betting technology provider Sporting Solutions has agreed a new partnership with NE Group.

The deal will see the platform provider utilise Sporting Solutions’ odds and risk management solutions across all sports.

Will Fyler, Commercial Director at Sporting Solutions, commented: “Odds Services+ is a product that is proven to increase margin for operators, and we are delighted that NE Group will be leveraging our pricing and risk management.”

All operators on NE Group’s sportsbook platform will now be able to leverage Sporting Solutions’ odds and its unique Odds Services+ product.

The product provides automated risk management based on betting liability and crucially the profile of the customer. By analysing real-time data and customer behaviour Odds Sevices+ can dynamically adjust odds and manage risks more effectively, aiming to ensure a personalised and responsive approach to risk management.  

Imran Bukhari, CEO at NE Group, added that the partnership will strengthen the company’s “continuous pursuit” towards the philosophy of “trying to genuinely help users”.

“Our proven track record and best in class risk management from Sporting Solutions will give our customers an edge over competitors,” Bukhari concluded.

Last week, NE Group ​​announced Vishal Zend as new Head of Product, who will have a core on relentless innovation and expansion in Sportsbook, Gaming, and Player Account Management (PAM) capabilities. 

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