BETER has carried out a significant overhaul of its content and data services as it seeks to match the demand “for a new era of betting”. As a result, BETER will revamp its multiple live API feeds spanning sports, esports, gaming and live casino to ensure that clients will be supported by “the most reliable supplier available”. “We’re here to …
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2021 has been filled with several milestones for BetGames, the company’s Chief Operating Officer Aiste Garneviciene told SBC News. But as we edge closer to the new year, it’s full steam ahead for the live games supplier as it seeks to expand into new markets. Reflecting on the last 12 months, Garneviciene discussed how Lotto Reloaded has been received by …
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BetMakers Technology Group will further develop its fixed odds and racing wagering products after signing a new, long-term partnership with Racing and Wagering Western Australia (RWWA). Under the terms of the agreement, BetMakers will provide fixed odds win, place and exotic bet types for all codes of racing across all RWWA’s sales channels including TABtouch as well as more than …
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A strong performance across its US assets has allowed Better Collective to reach a new monthly revenue record in September. Publishing its interim Q3 report for the three months ended 30 September, Better Collective revealed that group revenue grew by 148% to €45.4 million, up from €18.3 million in Q3 2020. September’s revenue, which totalled €20.3 million, accounted for 45% …
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Sports Information Services (SIS) has agreed to make its Competitive Gaming product available to MaxBet, enabling the Serbia-based operator to deliver live esports betting opportunities for its customers. Through SIS Competitive Gaming, MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. Anze Gantar, Digital Sales Manager at SIS, commented: “We’re …
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Creating a more personalised customer experience has long been front and centre for Fitzdares, and according to CEO William Woodhams, a stand-out journey is what helps distinguish an operator from the competition. Speaking at the recent Betting on Sports Europe, you can view the panel sessions on demand here, Woodhams expressed the importance of customer experience when engaging with bettors. …
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Fonbet has become the official partner of FC Lokomotiv Moscow after signing a new, five-year sponsorship agreement with the Russian Premier League team. Through the partnership, the Fonbet logo will be placed on team’s uniforms in both the RPL and Europa League, as well as featured across the Russian Railways Arena. “I consider it symbolic that our partnership began the …
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When the coronavirus pandemic hit, esports was one of the only verticals which was able to continue “as normal”. But as restrictions are starting to lift, and we edge closer to a new year, Ashley Washington (pictured below) – Senior Product Owner at Bayes Esports – asks whether 2022 is going to be a big year for esports betting. The COVID-19 …
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Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to do this, betting operators must …
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Bayes Esports has extended its exclusive data distribution partnership with Riot Games until 2024. Under the terms of the agreement, the Berlin-based tech-company will keep exclusive worldwide distribution rights for virtually all League of Legends (LoL) competitions including live in-game data, fixture data and audio visual rights for the betting industry. “The forefront of our partnership was initially focused on …
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