As the consumer landscape for digital products continues to evolve at a rapid rate, betting and gaming companies must be prepared to adapt their offering to meet the changing demands of bettors. Niclas Sundell, Head of Sales at Abios, discusses the growing importance of personalisation, a streamlined user experience and access to deep data sets. The consumer landscape for digital …
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Horse racing is very complex and intricate and can, from the outset, seem quite daunting to get to grips with. But with the right news coverage and content, even novice bettors can become fans of the sport. That’s according to Vincent Finegan, Editor at irishracing.com – a part of the Better Collective portfolio. As part of this month’s Better Collective …
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Yolo Investments has cemented its partnership with BETEGY even further after closing its latest round of funding. The investment, which is said to total “an undisclosed sum in the millions of euros”, will enable BETEGY to scale its products further and power the next stage of its global expansion. Commenting on the investment, Tim Heath, GP at Yolo Investments, said: …
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Many companies have their eye on the new opportunities within the burgeoning African market – but how important is it to have an acquisition partner that has an in-depth knowledge of traffic acquisition and also understands the intricacies of each market? Catarina Marques, lead for the African Markets at Clever Advertising, unpacks the key challenges that face affiliates operating in …
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Since making its debut on the international gaming stage back in 2019, TVBET has undergone some tremendous changes – having grown its products, employee numbers and number of partners. Speaking to SBC News, TVBET CEO Peter Korpusenko (right) discusses the company’s growth, overcoming the challenges posed by the COVID-19 pandemic and the war in Ukraine, as well as plans for the …
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Abios, a subsidiary of Kambi, will now gain access to real-time data from League of Legends, Dota 2 and Counter-Strike: Global Offensive tournaments after entering into a new partnership with Bayes Esports. The data from Bayes Esports, which also includes information from tournament organisers such as Lol esports, ESL Gaming, Dreamhack and Beyond the Summit, will be used to power …
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Corporate social responsibility is a core focus for Parimatch Tech, a principle which has become even more apparent in the wake of the war in Ukraine. That was a key message from Katerina Biloruska, Parimatch Tech Co-Founder and Chairwoman of the Parimatch Foundation. In the lead interview for Issue 22 of the SBC Leaders Magazine, Biloruska walks us through her …
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Placing a bet can often present quite a few questions – which horse do you go for? Which bookmaker has the best odds? Is there other information available which would better inform your wager? Identifying these questions that punters might have, David Brown (right) set out to create City Bet Club, a members club which seeks to provide the shrewdest …
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Over the course of the last year, AstroPay has been implementing plans to expanding its offering to users around the world – and with that has come a whole host of new products which CEO Mikael Lijtenstein is confident are delivering “the best possible solutions available” for its partners. In an interview with SBC, Lijtenstein delved into all things innovation …
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Bayes Esports has set the stage for a more sustainable future for the esports industry with the launch of a new partnership program that will focus largely on integrity. The Bayes Esports Partnership Program will aim to provide the esports data supplier’s partners with more visibility whilst also seeking to develop “new and innovative platforms with the integrity of esports …
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