Marketing

Betway continues to expand its sponsorship portfolio within pro-tennis, becoming the official betting partner of the Nordea Open – Sweden’s oldest and most popular ATP event. Taking place in the Swedish coastal town of Bastad from 5-to-17 July, the Nordea Open has been voted as tennis players as the ATP 250 Tournament of the Year for the past eleven consecutive …

Aston Villa has designated Asian markets sportsbook OB Sports as a new principal partner and sponsors of its shirt sleeve for the upcoming 2021/2022 Premier League football season. Under the terms of the sponsorship, the OB Sports brand logo will adorn the sleeve of Aston Villa’s new 2021/22 kits for the first team playing squad at all home and away fixtures, …

The UK Gambling Commission (UKGC) has published the results of a recent survey, finding that 34% of British bettors admitted to being influenced by advertising. Completed by 6,258 people in March, June, September and December 2020 – including 4,566 who claimed to have gambled in the past 12 months – the survey found that following general advertising, free bet offers …

Brazilian football club Palmeiras has enlisted online betting company Dafabet as its first-ever official sports betting partner. As part of the collaboration, Dafabet will benefit from exposure at the club’s Allianz Parque home stadium, interview backdrops, Palmeiras Plus TV, along with the club’s football academy and across its social media pages and official website. Roberto Trinas, Executive Director of Marketing …

MansionBet has strengthened its sports branding and marketing by becoming the new principal partners of Bristol City FC. The Gibraltar-based operator’s logo will appear on the EFL Championship club’s home, away and third kits for a second consecutive year – although no branding will appear on youth kits in line with responsible gambling policies. Furthermore, the agreement builds on MansionBet’s …

Paddy Power is set to make its ‘longform’ TV debut, launching its self-produced sitcom ‘The VAR Room’ on Virgin Media and Amazon Prime video streaming platforms.  A four-part series, The VAR Rooom takes a tongue-in-cheek look at what really happens behind the scenes at Stockley Park – the home of VAR in England. The sitcom features a star-studded line up …

The Advertising Standards Authority (ASA) has decided not to uphold a complaint against Ladbrokes relating to a new slot game themed around the 1980s film The Goonies. In a paid-for Facebook post for Ladbrokes, seen on 31 March, the slot in question was advertised with the statement ‘Play The Goonies Jpk at Ladbrokes. Get 30+ Free Spins on top of …

Sweden’s Ministry of Finance has published a memorandum proposing that gambling advertising should be forced to carry a ‘moderation warning’, mirroring alcohol advertising. The amendment would take effect on 1 July 2022 if successfully implemented, and aims to ‘strengthen consumer protection’ by placing ‘higher demands’ on the production of responsible gambling advertising. Advising the government to amend “the requirement for …

Google has informed that it will no longer accept the promotion of ads related to alcohol, gambling, politics or prescription drugs on the ‘Masthead slot’ of the YouTube video sharing platform. The category restrictions were confirmed by Google in an update of YouTube’s ‘advertiser terms of service’ – with the restrictions being enforced with immediate effect across all operating markets. …

Fast Track has partnered with Betsson Group to roll out an automated engagement strategy for its Betsafe Kenya brand. Through the agreement, Betsafe Kenya will “take advantage of the flexible segmentation model” which will help shape detailed segments based on player value, activity and preferences. Simon Lidzén, Co-Founder and CEO of Fast Track, commented: “We ensure that every instance of …