Marketing

Mats Wilander is a multiple Grand Slam winner, former world number one, and one of only two players (along with Rafael Nadal) to have won at least two Grand Slams on all three surfaces. Now retired, the Swede has become the new brand ambassador for online gaming platform Pinnacle. We caught up with him to find out what he intends …

The Rugby Football Union (RFU) has announced that it has signed a Memorandum of Understanding (MoU) with international sports betting integrity body ESSA. Through this new link up, English rugby is set to be protected from potential match manipulation and sports betting breaches. Under the terms of the agreement the RFU, a member of the UK Sports Betting Integrity Forum …

Ladbrokes marketing has vowed to place social responsibility at the forefront of its renewed Scottish Professional Football League (SPFL) sponsorship. The bookmaker has been the title sponsor of the SPFL since 2015, and yesterday confirmed that it had renewed the partnership for a further two seasons of Scottish football, in a deal reported to worth £5 million. As lead SPFL …

National Express has signed a three year ‘Official Coach and Bus Partner’ agreement with The Jockey Club. This deal will see the UK’s largest coach operator provide dedicated services across the United Kingdom, direct to all major events in The Jockey Club’s racing calendar. As part of the new service, it’s promised that it will “provide customers with drop off …

The Badminton World Federation (BWF) is to embark on a partnership with Genius Sports, with the ultimate goal of protecting its various competitions from the threat of match fixing. As part of the long term integrity agreement, Genius Sports is to be provide Badminton’s world governing body with its bet monitoring system. Detailing the multitude of benefits the BWF are …

Former EGR North America Editor Martyn Hannah has announced the launch of new industry-focused content marketing agency ghostfoundry (ghostfoundry.com) The Leeds-based agency seeks to deliver effective marketing solutions for all industry stakeholders helping promote their services, products and operations through optimised content.   Initial ghostfoundry services will include blog post creation, press releases, thought leadership articles and general copywriting. Furthermore, ghostfoundry …

The United Kingdom and France have been lauded by international sports betting integrity body ESSA, for its ‘Declaration of Intention’ to target suspicious betting practises. The governments of the two nations are to share expertise and best practises, in order help to tackle issues such as sports corruption and match-fixing through illegal and irregular sports betting. As part of the …

LV BET has demonstrated its continued support for the so-called ‘White Star’ Polish football team, Wisla Kraków. Just over nine months into the original deal, LV BET has seen enough potential in the partnership to sign a three-year extension. The new agreement, which will include a number of joint projects between the sportsbook and the 13-times Polish champions, will come …

Irish bookmaker Paddy Power has confirmed the appointment of Michelle Spillane as its new Marketing & Brand Director for the UK & Ireland. The appointment sees Spillane takeover the majority of executive duties and projects, from former Paddy Power Marketing Director Mark Singleton, who this month joined digital photo printing firm Photobox. Spillane joins Paddy Power from Irish national TV …

The European Gaming and Betting Association (EGBA) is seeking for an investigation to be conducted in Norway, “for serious breaches of the privacy of Norwegian citizens when conducting online payments.” The EGBA, who represent Europe’s leading online gambling operators, has asked the Norwegian Data Protection Inspectorate (DPI) to investigate a payment blocking scheme, established in 2010 by the Norwegian Gaming …