Marketing

Hereford Racecourse and UK racing operator Arena Racing Company, have announced bet365 as headline sponsor of the Hereford ‘Opening Raceday’ on Tuesday 6 October. bet365 a member of UK racings ‘Authorised Betting Partner’ scheme will sponsor the return of jump racing at Hereford Racecourse, with seven races taking the Stoke-based bookmakers name. The bet365 brand will further gain heightened coverage …

Seeking to boost the coverage of its new ‘Coral Vegas’ gaming app, Gala Coral has announced the launch of a planned three-month multi-channel advertising campaign devised by Newcastle creative agency Cravens, in conjunction with Moving Picture Company (MPC). The new campaign titled ‘Electrifying’ will feature new Coral Vegas animated character ‘Electric Tiger’, developed by MPC the film production company which …

21Bet has announced an official sponsorship deal with IBF flyweight world title contender Charlie Edwards. Edwards, 23, who only turned professional 18 months ago, won the English title in his fifth outing, and will challenge John Riel Casimero for the IBF flyweight title in his ninth fight on Saturday. To celebrate the sponsorship deal, which comes less than a month after 21Bet became the official betting partner …

Sky Betting & Gaming (SB&G) online casino subsidiary Sky Vegas has confirmed that it will be the official ‘Broadcast & Off-air Sponsor’ of ITV2’s Celebrity Juice. Beginning its sponsorship of the flagship ITV2 celebrity panel show hosted by comedian Keith Lemon this week, Sky Vegas replaces previous show sponsor LeoVegas for this season’s Celebrity Juice (total 13 episodes).  Sky Vegas marketing …

Coral Interactive has been reprimanded by the UK Advertising Standards Authority (ASA), relating to unclear terms attached to two campaigns promoting ‘Free Bet’ offers during this summer’s Euro 2016. The advertising authority stated that they had received public complaints relating to Coral’s promotion of a £/€ 20 free bet on any team to win the Euro 2016 and a £/€ …

Lorenzo Pellegrino, Paysafe Group’s CEO of Digital Wallets, sees value-added enhancements in his firm’s $30 million acquisition of leading industry affiliate and acquisition marketing software provider Income Access. Speaking to SBC News, Pellegrino stated that adding Income Access services Paysafe would gain “value-added services that extend beyond payments and will make our overall offering ‘stickier’ for merchants”. “The acquisition embeds our …

12BET has become Arsenal FC’s official betting partner in Asia on a three-year deal. The North London club will provide the sports betting and casino company with LED perimeter board exposure at all domestic fixtures played at Emirates Stadium. 12BET will also receive access to first team players to create content as well as other promotional assets. Rory Anderson, 12BET Spokesman, …

Seeking to optimise its programmatic media buying capabilities, industry marketing consultancy TAG Media has formed an exclusive partnership with Guernsey-based real-time bidding systems provider AIPIXL. The AIPIXL partnership will see TAG Media extend its services within programmatic buying, a prevalent function in industry marketing and player acquisition services. Updating the market, TAG Media will introduce  AIPIXL services to new and existing …

Ladbrokes has been reprimanded by the Advertising Standards Authority (ASA) for a misleading advert published on its news microsite during Euro 2016, in relation to the Group B game between England and Wales. The online promotion stated you could get ‘Get 6/1 for England to beat Wales OR Get 12/1 for Wales to beat England’, with a maximum £10 stake, which would …

Industry affiliate news publication iGB Affiliate has announced that next year’s edition of the London Affiliate Conference (LAC) is moving to the ExCel to accommodate surging demand. More than 5,000 delegates are expected at the ExCel in London for the world’s largest igaming affiliate conference between the 9-12 February 2017, a 10% rise on the 4,555 which attended 2016’s event …