Marketing

Seeking to boost its UK brand profile, this weekend Betsson Group subsidiary Betsafe launched its new advertising campaign ‘Passion Overcomes the Odds’. The 60-second TV advertisement was initially aired on Sky Sports channels this Saturday, with Betsafe marketing informing that further campaign spots would follow on ITV, Channel 4 and Eurosport broadcasts. The campaign which features new Betsafe brand ambassador …

Speaking at Betting on Football 2017, Nottingham Forest Commercial Manager Mark Bullock confirmed a renewed sponsorship deal with 888sport, described as “the biggest in the club’s history”. Bullock hailed the ongoing success of the partnership with the Gibraltar-based 888sport, which has helped the club to successfully “combine a binary market with the engaged, emotive fan”. As part of the deal, …

Just over a month after confirming its first ever sponsorship deal with British boxer Tommy Langford, TXODDS has announced a new deal with darts player Daryl Gurney. Gurney, who is in the top 20 on the Professional Darts Corporation (PDC) Order of Merit for 2017, will be showcasing the TXODDS logo on his chest for the biggest televised tournaments. The …

FTSE-listed Ladbrokes Coral has informed that it will extend Ladbrokes title sponsorship of all Scottish professional football divisions, by agreeing on further terms with the Scottish Professional Football League (SPFL). Ladbrokes has acted as SPFL lead sponsor since 2015. The bookmaker detailed that it wanted to extend its existing £2 million a year sponsorship agreement with SPFL for the upcoming 2017/18 …

At last year’s European Championships in France, enhanced odds for new customers around the biggest games was recognised as the ‘go to’ offer for leading operators. Now, at a time where high profile ‘season-defining’ matches are coming thick and fast, we cast our eye over the football specific bookmaker offers demanding market attention. Whilst the standard welcome offer of matched …

European sports betting operator Tipbet (Tipbet.com) has announced the launch of its new website, which will feature a number of new player features incorporated within a new website layout designed to improve player engagement. Updating the market and corporate stakeholders, Tipbet marketing detailed that the new design was needed in order to drive player engagement and interaction with new TipBet …

Godolphin stable runner Natural Scenery and Sea of Heaven are the early favourites for the 2017 Chester Cup on Wednesday 10 May, which will be sponsored by 188BET. Sports betting and casino operator 188BET expressed its delight at being involved with such a “prestigious and historic race”. The seven-race meet will get underway at 13:50, with the feature 188BET Chester …

Matt Loomis former Digital Creative Lead for National Lottery operator Camelot UK has set up a new creative agency ‘The Hand of Aces’ specialising in industry marketing and design capabilities. Launching the London-based specialist agency, Loomis details that The Hand of Aces will focus on creative delivery for Lottery, Casino, eGaming sector clients. To date, the agency has handled creative work for …

Antigua-based sportsbook Intertops (Intertops.eu), one of the industry’s oldest betting operators has announced the launch of its brand new ‘state of the art’ affiliate marketing platform.  Revamping its player acquisition services, Intertops marketing relaunches its affiliate program with a new range of innovative features and tools such as intuitive dashboards, deep metric reporting, and campaign marketing kits.  Promoting its new program, …