Marketing

Aiming to set its offering apart at the World Cup, BetBright has launched its biggest ever prize fund promotion ahead of the 2018 football World Cup, giving customers the chance to win £10 million. The competition challenges punters to accurately predicting the first goalscorer, correct score and the time of the first goal of the World Cup Final. Open to …

The Advertising Standards Agency (ASA) has sanctioned gaming operators over the publication of adverts that could specifically appeal to children. The complaints were made by the campaign group, Fairer Gambling relating to promotions by Fun88.co.uk, Letou.co.uk and ProgressPlay owned m88.com. Three of the complaints were in regards to m88 and were about Fairytale Legends Red Riding Hood, Fairytale Legends Hansel …

Multi-award-winning PR agency Square in the Air has recruited four key hires, significantly strengthening the business across major departments and accounts including B2B, B2C and digital media. James Bennett, former senior business journalist, editor of eGaming Review and Head of Communications at Playtech, where he spent the last four years, re-joins the agency within the senior management team as Director …

Unibet has detailed a new content series aimed at encouraging punters to make more informed bets at the upcoming this summer’s Russian World Cup. Launching this month, the 15-part video series titled #BetAndBreakfast features former football icons Didier Drogba and Djibril Cisse, who coach two celebrity teams as they compete head-to-head in a survival of the smartest. Dubbed a cross between …

European operator 1xBet has signed separate three-year contracts, complete with first refusal on expiration, for rights of association with the Nigeria Football Federation (NFF) and the country’s League Management Company (LMC). Signed by NFF President Amaju Melvin Pinnick and LMC Chairman Shehu Dikko, the deals will provide 1xBet with extensive branding and advertising opportunities across matches involving Nigeria’s national team, …

Kenyan bookmaker SportPesa continues its European sponsorship drive, confirming that it has become the ‘Official Gaming Partner’ of the ‘Guinness Pro14’ championship. SportPesa marketing secures sponsorship of the rugby union tournament, formerly known as the Celtic League, which sees the best teams of Ireland, Wales and Scotland compete in a knock-out tournament featuring guest teams from South Africa and Italy. …

Israeli user management software provider Optimove has acquired PowerInbox’s DynamicMail. A leader in real-time personalisation, the purchase of DynamicMail comes after Optimove received $20 million in funding. The 300 brands that use Optimove’s marketing hub have around 500 million consumers in the UK and Europe, with these brands sending over 3 billion personalised emails to their customers last year alone. …

The All-In Diversity Project has detailed its latest Strategic Partnership with The National Council of Problem Gambling (NCPG) in the United States.  The topic of Diversity and inclusion is one that is front and centre today, both in this and other industries as well as garnering media attention. Several studies have shown that a diverse workforce can be a key factor …