Marketing

Updating the market, sports betting platform and systems provider SBTech has confirmed the appointment of Jake Pollard as new Communications & Content Director. Pollard joins SBTech’s senior management team from industry corporate events’ organiser and news publisher iGaming Business (Clarion Gaming), where he led group editorial as Head of Content & Intelligence. Richard Carter, CEO of SBTech, commented on the …

Betcart.com, the leading sportsbook brand in the BCourt Group, has agreed a multi-year deal to become the Official Betting Partner for Real Madrid C.F. Dave Gal, CEO for Betcart, has credited this year’s Betting on Football conference at Stamford Bridge with providing the platform to negotiate a “landmark deal” with the now 12-time European champions. The operator will get “significant …

Updating the market, 188BET has informed that it will continue to be the lead shirt sponsor of English Super League club Wigan Warriors. 188BET marketing informs that it has secured a one-year extension as principal sponsor and betting partner with the Greater Manchester rugby league side. The online betting operator became the shirt sponsor of Wigan Warriors in 2016, having …

August and September have been turbulent months for the betting sector, in which stakeholders see themselves placed at the top of political maelstrom following a number of high-profile social responsibility and advertising failures. The industry’s wider perception and relationship with governing bodies would dominate discussion during Betting on Sports 2017 CEO panel. Panel Moderator Vahe Baloulian, CEO of BetConstruct, set the …

The UK Advertising Standards Authority (ASA), upheld complaints made regarding Paddy Power’s controversial ‘always bet on black’ advertising campaign in the build up to the recent Floyd Mayweather and Conor McGregor bout. The Paddy Power promotional campaign followed up the bookmaker’s decision to pay out on Mayweather three days before the fight took place. The campaign was endorsed by the …

All of the panelists on the rugby focused session at Betting on Sports agreed that there is an ‘education process’ needed to drive more betting activity for the sport. Nick Bentley, Senior Editor for Opta, said that there is a “lack of insight into what’s available in rugby and what data is out there to power the different channels for betting”. …

Snack Media has targeted digital fan engagement with Snack Gaming, a joint venture between its Co-Founder Rupert Pratt and Jon Trigg, founder of Fantasy sports specialist Silent Manager. The new business will use the Snack Media network of over 20 million unique users to advise on the behaviour of online sports fans. Targeting sponsors, betting companies, rights holders and media …

Augmented reality tech firm, Supponor could be about to expand the commercial profits of football clubs, by tailoring the pitchside advertising boards for different markets. The technology which was utilised in the Bundesliga last season, transforms a physical signage asset ‘into a virtual digital asset, which can be targeted with different content for different audiences. Describing the technology to SBC, …

Betfair Australia is targeting savvy customers with the launch of its new marketing campaign ‘The Game Within The Game’. The advertising campaign has been developed by Saatchi & Saatchi Melbourne, who stated that they wanted to move Betfair away from generic themes and messaging which have inundated Australian sports betting marketing. Leading the campaign’s creative context, Mark Cochrane, MD of …

William Hill and in-stadium marketing specialist BD Stadia (BD Sport Group) have entered a two-year partnership focusing on enhancing the bookmaker’s ‘live’ matchday coverage and fan engagement initiatives. The deal follows a successful campaign period for William Hill in-which BD Stadia ran a number of in-stadium ‘betting experiences’ during matchdays’ at Chelsea FC, Everton and Tottenham Hotspurs. The extended partnership …