SBC News Voice of the Sports Betting Industry
Sporting Solutions has extended the agreement to supply its Odd Services to sportsbook and igaming platform provider FSB, in a deal that will take the two companies’ working relationship past the decade mark.
The contract renewal will see Sporting Solutions continue to provide trading services across a wide variety of sports, in order to ensure accurate and reliable pre-match and in-play odds are delivered to FSB’s network of operator partners in Europe, Africa and the Americas.
Mark Wilson, Sportsbook and Trading Director at FSB, said: “Sporting Solutions has been an integral part of our services for a long time and its Odds Services have helped us to generate continued growth. We look forward to carrying on our close relationship.”
Sporting Solutions started working with FSB in 2014 and has provided it with odds and trading services ever since.
Matt Smith, Account Manager at Sporting Solutions, said: “Our Odds Services product, which leverages our trading heritage and expertise, is used by Tier One operators across the globe.
“Having been a long-serving customer of ours, we are delighted that FSB will continue to use Odds Services as it proves the value Sporting Solutions is able to bring.”
The news represents a second major contract renewal in quick succession for Groupe FDJ-owned Sporting Solutions.
It announced in December that it had agreed an extension to its long-running partnership with Sky Bet, which has seen the UK bookmaker continue to use its trading services for pre-match and in-play odds for thousands of events across multiple sports.
Commenting on a deal that took the partnership beyond the eight-year mark, Dan Barrett, Head of Commercial for Sky Bet’s parent company Flutter Entertainment, said: “Sporting Solutions has always been an excellent supplier with an efficient and reliable service. We’re happy to be continuing our long-term partnership with them into 2023.”
