SBC News Voice of the Sports Betting Industry
Sports betting platform FSB has launched its automated Bet Builder product as part of its latest updated offering.
The new tool is fully powered by FSB’s in-house football pricing models, delivering a selection of pre-built Bet Builder bets for individual matches.
The odds content will cover around 100,000 matches per year across various international top-flight and lower leagues in both men’s and women’s football.
Bet Builder is the culmination of FSB’s Trading, Product and Quant teams working together to introduce player/team props content delivered through a front-end carousel display and a customer-centric UX optimisation.
Mark Wilson, Sportsbook and Trading Director at FSB, said: “The exciting introduction of our Pre-Packed Bet Builder product truly takes our football offering onto another level.
“To maximise the potential of this product, we are producing vast volumes of automated, pre-packed betting content and it’s no surprise that initial data indicates margins north of 30% and increased player LTV numbers across our partner community.
This new roll out is a further example of our unique and skilled capabilities in building innovative, contemporary sportsbook technology products that position us as one of the leading B2B sportsbook specialists.”
