SBC News Voice of the Sports Betting Industry
Private bookmaker Fitzdares has announced a ‘first of its kind betting service’, launching its exclusive ‘punditry updates’ via WhatsApp voice notes.
The service titled ‘WhatSport’, sees Fitzdares offer its private members exclusive voice note updates from sports broadcast legends John Motson (football), Cornelius Lysaght (racing) & Sir Geoffrey Boycott (cricket).
Fitzdares views WhatsApp instant messaging as a vital tool in communicating with its sophisticated customers, who prefer personal one-to-one engagements as an alternative to traditional social media verticals Twitter, Facebook and YouTube.
Members who opt-in to Fitzdares WhatSport service will receive a sharp burst of analysis no more than a couple of minutes long in the form of Motson’s notes on the weekend’s top-flight football, Boycott on upcoming Tests and Lysaght’s expert insights ahead of racing’s biggest meetings.
William Woodhams, CEO of Fitzdares, said: “Want to know what to look out for in the forthcoming FA Cup final? Motty has you covered. Looking for a horse to back at Glorious Goodwood? Cornelius is your man. Unsure who you feel England should pick to best the Windies in the test decider? Sir Geoffrey tells it like it is.
“At Fitzdares, we strive to do things differently for our members and we think social media has reached a point of saturation in terms of the market for punditry and opinion. WhatsApp creates a far more intimate environment and we are sure our members will appreciate the personal touch of hearing directly from some of the most treasured voices in sport via their smartphones.
“There’s clearly a lot of love and appreciation for the voices of our experts. The most experienced commentators in the game can now use our fun platform to break new technological ground.”
