Industry platform provider FSB Technology (UK) Ltd has partnered with IT solutions company Rackspace to implement their own private cloud ahead of the new football season.
FSB has begun supplying software solutions to larger operators who want to control their own data feeds and trading teams. The technology will now allow the supplier to launch these new clients in their own ring-fenced environment.
Typical clients for this service will include those who require a dedicated platform to support a large number of transactions, or those who want to offer bespoke pricing on specialist sports.
The private cloud will also enable FSB to add scale at very short notice during flagship events such as the Grand National or Cheltenham Festival, and during regular weekly spikes such as big televised football matches.
The new service provides a stronger operational backbone through improved peak-traffic bandwidth, 24/7 hardware monitoring and operating system support, with engineers on site to replace any faulty hardware within minutes.
Unlike those using the public cloud, FSB can also identify each piece of equipment used in their service and report the information to the UK Gambling Commission.
This allows them to deliver the operational efficiency often associated with cloud-based hosting whilst still maintaining regulatory compliance requirements.
FSB co-founder and CEO, Dave McDowell, said: “Our aim has always been to help our clients run the most efficient operations in the industry by using modern technology to reduce the manual labour required to run a sports betting operation.
“Another key benefit of moving to our new private cloud is that we can now significantly reduce the initial capital investment required for any company who requires their own dedicated platform solution. Both competition and regulatory costs are on the rise, however, and so it makes sense for our clients to make sure the product they offer is both secure and scalable while also being flexible and cost effective enough to move into new territories.
“I’m very confident that creating our own private cloud will be of great benefit to our existing clients and those who we are in the process of launching.”