FSB ramps up World Cup player gateway with Trust Payments

Sportsbook supplier FSB Technology has partnered with Trust Payments to enhance its overall gaming experience for the 2022 FIFA World Cup.

Specifics of the agreement sees the incorporation of Trust’s payment gateway into FSB’s platform, utilised by a range of bookmakers including Fitzdares, Bet Goodwin and The Football Pools.

As well as adopting Trust’s tech across its sportsbook offering for the World Cup, FSB will also implement it for casino aggregation and retail products. 

Achilleas Chrysafis, Head of Platform at FSB Technology, added: “The significance of the World Cup cannot be underestimated. Our global partners have targeted the event to aid acquisition and power up retention. 

“Our partnership with Trust Payments has enabled them to offer their players a smooth, seamless payment journey during an incredibly busy group stage period. 

“As an award-winning global platform provider, it’s imperative that we work with the best third-party services to enhance partner and player experiences.”

The partnership comes as the World Cup heads into the quarter-final stages, with high-profile matches such as England vs France, Brazil vs Croatia and Netherlands vs Argentina predicted to draw increased betting attention. 

As such, FSB has moved to automate its player onboarding process by using the The Trust Payments TRU Connect payment gateway to assist its with an expected uptick in in-game wagering.

The payment gateway provides high acceptance rates across competing nations, built-in fraud solutions to mitigate chargeback risks, and technology to ensure a seamless pay-in pay-out experience, backed by a 24/7 support system as well.

Rio Broadfoot, Head of Gaming at Trust Payments, said: “The World Cup is a major sporting occasion for sports betting. We are delighted to be teaming with FSB to help its operators around the world to help ensure enhanced support around transactions at this pivotal time.,”

“Our technology will help to deliver high approval and authorisation rates, betting protection for users and a smooth pay-in and pay-out experience throughout all 64 games.”