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FSB Technology has unveiled an updated strategy for 2023, including new leadership and a refocusing of its international operations away from the US.
Describing its new year outlook as a ‘de-prioritisation’ of stateside activity, the London-based betting and igaming supplier will instead target the UK and Ireland, Europe and Africa.
Coordinating this strategy will be Adam Smith, who will take on duties as Interim CEO, having initially joined FSB as Head of Delivery; the announcement comes two days after Co-Founder and CEO David McDowell transferred his remit to the company’s board.
“Leading FSB into 2023 is a great honour for me,” Smith remarked. “The strength of our world class technology and the talent of our people means there is a huge opportunity ahead for the organisation.
“I look forward to working closely with this driven, determined leadership team who I have no doubt will secure us further success in our core markets.
“Our end of year strategic review has allowed us to further sharpen our laser focus when it comes to delivering for existing and new partners across our core markets in 2023 and we continue to work closely with our private equity partners Clairvest and share with them a huge sense of positivity for the year ahead.”
Operationally, FSB has highlighted the aforementioned non-US markets as ‘the bedrock’ of its trading throughout 2022 and going into the new year, having signed multiple tier-one operator partnerships in the regions over the past 12 months.
The company’s refocusing of its target markets away from North America comes despite an active year on the continent, where FSB secured licence approval in Nevada, South Dakota and Ontario.
FSB added that Ontario will remain a ‘committed focus’ in the new year, with ‘two significant launches’ planned for the first quarter of the year.
Ian Freeman, Chief Revenue Officer at FSB, added: “2022 has been a successful year for FSB across our core markets with new partnerships forged and existing customers enjoying strong growth and new market expansion.
“We feel privileged to work with exceptional operational teams within our customer base, and our primary goal is to ensure that FSB resources are aligned to support the best market conditions and the revenue opportunities for them.
“Within this context, we’re now de-prioritising investment in the cost prohibitive US market in the short to medium term.”
