Tag Archives: youtube

Better Collective Spotlight: How Betarades.gr is driving engagement through YouTube

For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand Betarades.gr, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention. The Betarades.gr brand has accrued a large social media presence over the …

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Dave McDowell, FSB: Hitting the bullseye during the global sports blackout

FSB

FSB Tech CEO Dave McDowell (pictured) discusses taking the Remote Darts League (RDL) right through from concept to sourcing players and event production, how he hopes it will open the industry’s eyes to the power of FSB’s data automation platform, and why the RDL has quickly found a place within the darts community – with opportunities for both male and female …

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ESI Digital Summit: Esports targets place at broadcasting’s top table

As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content.   Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …

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Betclic launches first interactive show keeping Portugal busy

Betclic has launched its first interactive live streaming event ‘Betclic Game Changer’, seeking to maintain and further expand its Portuguese market profile during lockdown. The bookmaker’s interactive series has been co-developed by Lisbon-based ‘live engagement’ agency New Collective, organisers of Portugal’s popular ‘Revenge of 90s’ youth culture events. The interactive series will debut this weekend, live-streamed across Betclic Portugal’s social …

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Betgenius: Why esports betting is crucial during and after the COVID-19 crisis

Esports has provided sports betting and gaming operators with some much needed relief during financially unstable times brought about by COVID-19. However, now attention is turning to its validity after the virus threat level recedes and how the esports industry will ultimately fit into the betting sector.  Siim Ühtid, Esports Trading Manager at Betgenius, spoke to SBC News about why …

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ASA pulls Betway ad featuring Declan Rice

The Advertising Standards Agency (ASA) has pulled a Betway advert after it was deemed to be in breach of advertising regulations. The advert in question, which was shown on 19 October 2019, was challenged after it featured 20 year old England footballer Declan Rice. Under current advertising regulations, betting operators are prohibited from featuring under-25s which play a ‘significant role’ …

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Sky Sports weighs up opening instant Premier League highlights

UK media reports that Sky Sports is considering publishing instant Premier League match highlights on YouTube. Sky Sports maintains the Premier League’s ‘clips package’ as part of its £3.6 billion 2018 broadcast rights renegotiation, bolstering audience engagement for its revamped ‘Sky Sports Football’ network. The digital broadcaster is reported to be reviewing whether to open its arrangement with the Premier …

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Better Collective Spotlight – Betarades’ five ways to boost YouTube performance

YouTube Betarades

An established provider of free betting tips and valuable sports information, all created by a team of talented journalists, Betarades – part of the growing stable of Better Collective brands – has taken its output to the next level by converting some of the content into video. For the latest instalment in the Better Collective Spotlight series, the Greek firm’s …

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Winning Post – Online regulation gets up and running in Sweden

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Italy: gambling duties – felice anno nuovo? The Italian government ended 2018 with further material tax rises for its commercial betting and gaming sectors. In the machine sector, AWP and VLT duties will …

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6 of the Best – Revolver Gaming’s Ryan Lazarus

Blonk 6OTB

This week’s 6 of the Best comes from Ryan Lazarus, Chief Executive Officer of Revolver Gaming. Continue reading to discover music and move dilemmas, high hopes for a Premier League side to end a long barren spell and what is described as “nothing better or more refreshing”. Best Holiday Snowboarding – nothing better or more refreshing and fun, than merging …

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