Tag Archives: youtube

ASA ‘underage sweep’ sees marked improvement in gambling advertising

The Advertising Standards Authority (ASA) has revealed a drastic improvement in gambling-related adverts being restricted to underage audiences after the watchdog published the results of its ‘second online marketing sweep’. Continuing its year-long project, the ASA noted that inappropriately placed online betting and gambling adverts had ‘reduced significantly, from 70 ads in the first sweep to 5 ads in the …

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Codere modifies high coverage AS partnership to obey Spanish advertising laws

Codere has confirmed that it has renewed its media partnership with Spanish sports daily AS (AS.com) that will see the two companies continue to develop exclusive football content, despite the Spanish government enforcing new federal restrictions on betting advertising. Working with AS, last season Codere launched its interactive football show ‘Mister Underdog’ which proved a success, securing a following of …

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BOSE Digital: Content is the key unlocking esports sponsorship potential

The esports industry has garnered significant growth over the last couple of years, with both COVID-19 and the lockdown accelerating and boosting consumer and commercial interest globally.  Meanwhile, betting has significantly increased its interest around esports, which has helped sponsors ease their way into this ever-growing market. Moderating duties at the ‘Perfect Partners’ panel on day two of Betting on Sports …

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Sky Sports tackles social media abuse with new measures

Sky Sports has upped its commitment to tackling online abuse and hate across its platforms after rolling out a series of new measures across its digital and social sites. Currently, more than 40 million users engage on Sky Sports’ channels on digital and social media platforms which the broadcaster stated has ‘seen a spike in hateful comments on the basis …

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Joshi returns with ‘Football Survivor’ the betting app for generation TikTok

Social betting app ‘Football Survivor’ has been launched, bringing the fan favourite ‘killer – last man standing’ game to football pools. The mobile app has been developed by social media entrepreneur Olly Joshi, the former founder of betting community and YouTube football channel ‘WantMyBet’. Football Survivor is a straightforward football pools knockout game that sees players pick one team to …

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Better Collective Spotlight: How Betarades.gr is driving engagement through YouTube

For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand Betarades.gr, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention. The Betarades.gr brand has accrued a large social media presence over the …

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Dave McDowell, FSB: Hitting the bullseye during the global sports blackout

FSB

FSB Tech CEO Dave McDowell (pictured) discusses taking the Remote Darts League (RDL) right through from concept to sourcing players and event production, how he hopes it will open the industry’s eyes to the power of FSB’s data automation platform, and why the RDL has quickly found a place within the darts community – with opportunities for both male and female …

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ESI Digital Summit: Esports targets place at broadcasting’s top table

As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content.   Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …

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Betclic launches first interactive show keeping Portugal busy

Betclic has launched its first interactive live streaming event ‘Betclic Game Changer’, seeking to maintain and further expand its Portuguese market profile during lockdown. The bookmaker’s interactive series has been co-developed by Lisbon-based ‘live engagement’ agency New Collective, organisers of Portugal’s popular ‘Revenge of 90s’ youth culture events. The interactive series will debut this weekend, live-streamed across Betclic Portugal’s social …

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Betgenius: Why esports betting is crucial during and after the COVID-19 crisis

Esports has provided sports betting and gaming operators with some much needed relief during financially unstable times brought about by COVID-19. However, now attention is turning to its validity after the virus threat level recedes and how the esports industry will ultimately fit into the betting sector.  Siim Ühtid, Esports Trading Manager at Betgenius, spoke to SBC News about why …

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