Tag Archives: youtube

KSA demands improvement on online advertising campaigns

SBC News KSA demands improvement on online advertising campaigns

Kansspelautoriteit (KSA), the Netherlands Gambling Authority has warned KOA online gambling licensees to drastically improve the targeting of their online advertising campaigns.  This morning, the authority notified that it had sent warnings to all 11 KOA licence holders citing that ‘special attention must be paid’ to online campaigns to ensure that advertising messages are not seen ‘by vulnerable persons such …

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bet365 launches UFC ‘One on One’ show hosted by Laura Sanko

SBC News bet365 launches UFC ‘One on One’ show hosted by Laura Sanko

bet365 has deepened its partnership with the UFC by announcing the launch of its new YouTube ‘One on One’ channel dedicated to covering the worldwide sport of mixed martial arts (MMA). Last year, bet365 became the UFC’s Official Betting Partner for the UK and Ireland. Following its initial success, the firm has launched ‘One on One’ to support its UFC …

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Thomas Molloy: Pronet Gaming – Live streaming is a necessity for untapped markets…

SBC News Thomas Molloy: Pronet Gaming - Live streaming is a necessity for untapped markets...

Thomas Molloy, Sportsbook Product and Trading Director at Pronet Gaming, addresses the increasing importance of live streaming and the ways in which operators can use it to differentiate their offer in the marketplace… With sports betting around the globe experiencing evolution and, in some regions, revolution, features like live streaming of sporting events and play-by-play visualisations are increasingly being seen …

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Esports Technologies files MOBAs wagering IP

SBC News Esports Technologies files MOBAs wagering IP

Esports Technologies Inc has filed a new patent application protecting the IP of its modelling system pricing multiplayer esports battle games. The patent asserts that Esports Technologies has assigned unique systems and methods utilising proprietary statistical tools to represent the exact score distribution of kills in multiplayer online battle arenas (MOBAs). Applying its modelling system, Esports Technologies underscores that it …

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Fonbet: Tapping into a Gen Z audience through social media marketing

SBC News Fonbet: Tapping into a Gen Z audience through social media marketing

Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to do this, betting operators must …

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Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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ASA calls on gambling to improve its age targeting performance

SBC News ASA calls on gambling to improve its age targeting performance

The Advertising Standards Association (ASA) has urged adult-content advertisers to make better use of audience and media targeting tools to minimise children’s exposure to age-restricted adverts.  The plea – directed to alcohol, gambling, and high fat, salt or sugar (HFSS) advertisers – follows ASA’s latest ‘monitoring sweep’ of online advertising platforms measuring the coverage of age-restricted adverts to UK audiences. …

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BGC welcomes Snapchat gambling ad opt-out feature

SBC News BGC welcomes Snapchat gambling ad opt-out feature

The Betting and Gaming Council (BGC) has issued a statement welcoming a new feature added to social media platform Snapchat that enables users to opt out of gambling-related advertising. Snapchat developer Snap has been ‘working closely’ with the betting industry trade association over the past year, and intends to use the feature to give its customers greater control over the …

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YouTube cancels Masthead slot for gambling advertisers 

SBC News YouTube cancels Masthead slot for gambling advertisers 

Google has informed that it will no longer accept the promotion of ads related to alcohol, gambling, politics or prescription drugs on the ‘Masthead slot’ of the YouTube video sharing platform. The category restrictions were confirmed by Google in an update of YouTube’s ‘advertiser terms of service’ – with the restrictions being enforced with immediate effect across all operating markets. …

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