The esports industry has garnered significant growth over the last couple of years, with both COVID-19 and the lockdown accelerating and boosting consumer and commercial interest globally. Meanwhile, betting has significantly increased its interest around esports, which has helped sponsors ease their way into this ever-growing market. Moderating duties at the ‘Perfect Partners’ panel on day two of Betting on Sports …
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Sky Sports tackles social media abuse with new measures
Sky Sports has upped its commitment to tackling online abuse and hate across its platforms after rolling out a series of new measures across its digital and social sites. Currently, more than 40 million users engage on Sky Sports’ channels on digital and social media platforms which the broadcaster stated has ‘seen a spike in hateful comments on the basis …
Read More »Joshi returns with ‘Football Survivor’ the betting app for generation TikTok
Social betting app ‘Football Survivor’ has been launched, bringing the fan favourite ‘killer – last man standing’ game to football pools. The mobile app has been developed by social media entrepreneur Olly Joshi, the former founder of betting community and YouTube football channel ‘WantMyBet’. Football Survivor is a straightforward football pools knockout game that sees players pick one team to …
Read More »Better Collective Spotlight: How Betarades.gr is driving engagement through YouTube
For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand Betarades.gr, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention. The Betarades.gr brand has accrued a large social media presence over the …
Read More »Dave McDowell, FSB: Hitting the bullseye during the global sports blackout
FSB Tech CEO Dave McDowell (pictured) discusses taking the Remote Darts League (RDL) right through from concept to sourcing players and event production, how he hopes it will open the industry’s eyes to the power of FSB’s data automation platform, and why the RDL has quickly found a place within the darts community – with opportunities for both male and female …
Read More »ESI Digital Summit: Esports targets place at broadcasting’s top table
As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content. Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …
Read More »Betclic launches first interactive show keeping Portugal busy
Betclic has launched its first interactive live streaming event ‘Betclic Game Changer’, seeking to maintain and further expand its Portuguese market profile during lockdown. The bookmaker’s interactive series has been co-developed by Lisbon-based ‘live engagement’ agency New Collective, organisers of Portugal’s popular ‘Revenge of 90s’ youth culture events. The interactive series will debut this weekend, live-streamed across Betclic Portugal’s social …
Read More »Betgenius: Why esports betting is crucial during and after the COVID-19 crisis
Esports has provided sports betting and gaming operators with some much needed relief during financially unstable times brought about by COVID-19. However, now attention is turning to its validity after the virus threat level recedes and how the esports industry will ultimately fit into the betting sector. Siim Ühtid, Esports Trading Manager at Betgenius, spoke to SBC News about why …
Read More »ASA pulls Betway ad featuring Declan Rice
The Advertising Standards Agency (ASA) has pulled a Betway advert after it was deemed to be in breach of advertising regulations. The advert in question, which was shown on 19 October 2019, was challenged after it featured 20 year old England footballer Declan Rice. Under current advertising regulations, betting operators are prohibited from featuring under-25s which play a ‘significant role’ …
Read More »Sky Sports weighs up opening instant Premier League highlights
UK media reports that Sky Sports is considering publishing instant Premier League match highlights on YouTube. Sky Sports maintains the Premier League’s ‘clips package’ as part of its £3.6 billion 2018 broadcast rights renegotiation, bolstering audience engagement for its revamped ‘Sky Sports Football’ network. The digital broadcaster is reported to be reviewing whether to open its arrangement with the Premier …
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