Turnkey solutions provider Soft2Bet has launched its latest Christmas-themed seasonal engine powered by its proprietary MEGA platform. Players can take on the role of Santa Claus in a skill-based gameplay that offers personalised rewards and boosted engagement during the festive season. They guide Father Christmas through a snow-filled slope, with rewards increasing in value the more the player progresses. The …
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Personalising each player’s experience is “critical for success” according to Soft2Bet’s Chief Product Officer, Yoel Zuckerberg. Speaking to Jessie Sale, Senior Journalist for SBC News, at SBC Summit Lisbon, Zuckerberg said: “I think personalisation is critical. Every player is at a different level and playing at their own pace. “We are delivering something different for each player. The difficulty will …
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Soft2Bet has launched its CampoBet brand in Denmark, offering casino and sports betting products to players in the Scandinavian nation. CampoBet’s casino features over 3,000 games, including live casino products “complete with high-quality production values and top-level professional dealers” on an “easy-to-navigate UI”. The platform will also offer Danish users more than 10 million sporting events per year across 30 sports, including a …
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Yoel Zuckerberg, Chief Product Officer at bespoke casino and sportsbook platform provider Soft2Bet, offers some useful insight into the process of platform integration and migration. Efficiency and speed, he believes, are just two of the key elements required for onboarding new clients. SBC: Tell us about your experience and expertise in platform integration and migration. Yoel Zuckerberg (CPO of Soft2Bet): …
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Soft2Bet has set out its stall ahead of next month’s ICE London where it will showcase its Motivational Engineering Gaming Application (MEGA), described by the company as “game-changing gamification technology”. The firm will be hosting workshops, talks and discussions to show how MEGA’s personalisation and localisation features help drive engagement and revenues. Product Manager Olga Melnyk will be hosting the …
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Soft2Bet has announced the official launch of its newest brand, Quickcasino.se, in Sweden. Looking to ‘revolutionise’ the igaming industry, the new mobile-driven gaming portal is set to offer a comprehensive platform for businesses to deliver top-tier gaming services. Yoel Zuckerberg, Chief Product Officer of Soft2Bet, commented: “Quickcasino.se represents our commitment to innovation and excellence in the igaming sector.” In detail, …
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Soft2Bet has officially launched its Don.ro brand in Romania, powered by the operator’s online casino and sportsbook platform. The new site will utilise Soft2Bet’s Motivational Engineering Gaming Application (MEGA) – the group’s gamification technology that drives engagement, volumes and revenues. Yoel Zuckerberg, Chief Product Officer of Soft2Bet, commented: “We are proud to introduce Don.ro to the vibrant Romanian gaming community.” …
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Gamification is more than a “nice-to-have”, it drives substantial revenues and enables igaming companies to keep up with technological advances, writes Yoel Zuckerberg, Chief Product Officer at Soft2Bet. Gamification is often mentioned as a feature that suppliers and operators should add to their product portfolio, rarely as a key component of their growth strategy that can drive substantial revenues to …
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Igaming platform provider and aggregator Soft2Bet has announced the unveiling this week of a new mobile application for its online casino and sportsbook brand, Betinia. According to the firm, the launch has been aimed exclusively at Swedish users, and has been created “with the player in mind”. It has been developed, said the firm, to incorporate a user-friendly design as …
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Soft2Bet has confirmed its latest c-level appointment, naming Yoel Zuckerberg as Chief Product Officer (CPO), responsible for oversight of its betting and gaming offerings. The company explained that Zuckerberg’s primary remit will be to ‘press ahead’ with its growth strategy and focus on innovation in the online casino solutions market. As part of this work agenda, the new CPO will …
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