Soft2Bet has unveiled MEGA Shoot, a football-themed gamification engine developed for the 2026 World Cup, with early results showing a 13.5% uplift in player retention.
The game will be rolled out across selected Soft2Bet brands, including Betinia, Swiper, Campobet, ToonieBet and Elabet, in regulated markets such as Denmark, Greece, Mexico, New Jersey, Ontario, Romania and the rest of Canada.
Designed around a head-to-head, best-of-five penalty shootout, MEGA Shoot is intended to complement sportsbook activity throughout the month-long tournament, which kicked off last week across Mexico, the US and Canada.
According to Soft2Bet, early internal data shows 31.9% engagement among active players, while 71.2% of those who played MEGA Shoot returned for a second match, contributing to the reported 13.5% increase in retention.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “The World Cup runs from 11 June to 19 July, so retention has to work across the full tournament calendar.
“MEGA Shoot gives operators a football game that players can understand quickly, with head-to-head competition tied to the sport they already follow.
“With almost 32% engagement among active players and about 71% converting into a second match, the early data shows how tournament-led gamification can strengthen sportsbook engagement during major football events.”
Soft2Bet’s MEGA push
MEGA Shoot is the latest addition to Soft2Bet’s MEGA gamification portfolio, which it has been scaling to some tune in recent months.
It powered the company’s new Sweden-facing online casino and sportsbook, Lodur, which is centred around Norse mythology themes.
Another key product of the MEGA portfolio, which is similar to the latest game, is the Football Manager-inspired MEGA11.
Soft2Bet onboarded Atlético Madrid manager Diego Simeone for the launch of this back in February, and it is another example of the business looking to gamify sports betting.
Other games within the suite include such as MEGA Chance, MEGA Round and MEGA Clawee.
