SBC News Yoel Zuckerberg to ‘press ahead’ Soft2Bet innovation strategy as CPO

Yoel Zuckerberg to ‘press ahead’ Soft2Bet innovation strategy as CPO

Soft2Bet has confirmed its latest c-level appointment, naming Yoel Zuckerberg as Chief Product Officer (CPO), responsible for oversight of its betting and gaming offerings. 

The company explained that Zuckerberg’s primary remit will be to ‘press ahead’ with its growth strategy and focus on innovation in the online casino solutions market. 

As part of this work agenda, the new CPO will also play a role in supporting the development of Soft2Bets products across both sports betting and casino gaming.

Uri Poliavich, CEO of Soft2Bet, said: “Yoel Zuckerberg’s appointment reflects both his experience and knowledge of the business. His role will centre on tackling these ongoing developments in product to ensure Soft2Bet maintains and continues to build on its position as one of the top players in the market.”

The hire’s previous experience in betting and igaming products includes a variety of positions across a 15-year period, including senior roles at Aspire Global, Ladbrokes and 888Holdings.

Zuckerberg is the second major c-level hire Soft2Bet has made this year, following the appointment of Gilad Naim – also a former Aspire Global employee – as Chief Commercial Officer (CCO) back in May.

The appointment comes as Soft2Bet seeks to maintain momentum on its growth prospects, building on a year which has seen the firm expand its reach in Sweden, securing a licence from the Irish Revenue Commission and entering into agreements with Stratelogic, Evoplay and Green Jade, among others. 

Zuckerberg remarked: “I’m thrilled to join Soft2Bet’s world-class product team and to help the company continue to grow by using my experience to build up its brands to be the best in the industry.”

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