Tag Archives: World Cup 2022

ANJ debuts Rugby Codes campaign for RWC 2023

SBC News ANJ debuts Rugby Codes campaign for RWC 2023

France’s upcoming hosting of the 2023 Rugby World Cup has prompted l’Autorité Nationale des Jeux (ANJ) to refresh its nationwide safer gambling campaign. The tagline, “Rugby has its codes, so does betting,” will be front and center for the ANJ, France’s unified gambling authority, during rugby union’s premier tournament taking place across France from 8 September to 28 October. For …

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Same-game multis, visualisations and content: Stats Perform on the areas ripe for innovation

Stats Perform Stand

Last year, Stats Perform launched a new campaign to ‘light up your sportsbook’ with a huge focus on live streaming. Now, the company has identified three new areas that are ripe for innovation. In this second part of his interview with SBC News, Stats Perform Betting Product VP Nick Cockerill discusses the company’s plans to light up same-game multis, live …

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ANJ: France sees peak 2022 gambling activity dominated by monopoly holders

ANJ

2022 saw French gambling achieve its highest-ever gross gaming revenues of €12.9bn, recorded across all licensed segments by l’Autorité Nationale des Jeux (ANJ), the country’s unified gambling authority.  Yet, despite achieving peak GGR results, ANJ’s 2022 market report showcases the ‘disparities of French gambling’ made up of private enterprises competing against operators managing exclusive monopoly contracts.   FDJ and PMU dominate …

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FDJ lauds ‘exceptional performance’ of its 2022 recovery

fdj

Groupe FDJ states that it is back to its ‘intended Paris IPO trajectory’ following ‘very strong 2022 results’, benefitting from France’s post-COVID recovery and World Cup 2022 performance.  Publishing its full-year 2022 results, FDJ achieved corporate revenues of €2.49bn, up 9% on FY2021 comparative results of €2.2bn. The Paris EuroNext group hailed an “exceptional environment” for all units that achieved …

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ANJ: Record-breaking World Cup highlights visible change of French betting’s consumer make-up

Isabelle Falque-Pierrotin, ANJ

l’Autorité Nationale des Jeux (ANJ), France’s unified gambling regulator, has stated that it is satisfied by the outcomes of its ‘World Cup assessment’, in which licensed operators observed its order ‘to reduce advertising pressure’.  As anticipated by ANJ, World Cup 2022 broke all previous French wagering records, as the event generated a total volume of €597m in stakes and €70m …

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OpenBet: Top four betting insights from World Cup 2022

SBC News OpenBet: Top four betting insights from World Cup 2022

An enthralling World Cup that saw Argentina walk away with the most sought-after prize in world football proved to be hugely popular with bettors worldwide.  Seemingly the world was backing Lionel Messi to finally win the only major title missing from his gleaming trophy cabinet, and the fact that he and Argentina proved them right ultimately added to the overall …

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Coral guarantees a double value World Cup with Bet Bundles

SBC News Coral guarantees a double value World Cup with Bet Bundles

Coral has launched its ‘Bet Bundles’ offer, a first-of-its-kind incentive rewarding customers during the busiest of sporting seasons.  Designed by Coral’s in-house trading team, Bet Bundles will allow customers to buy a bundle of five bets, with each bundle guaranteeing double its value. Bundles have been designed for Racing and Football enthusiasts to close a year end that features the …

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Enteractive: Don’t score an own goal with post-World Cup churn

SBC News Enteractive: Don’t score an own goal with post-World Cup churn

World Cup-themed betting offers are set to dominate the airwaves in the coming month and Enteractive can help ensure operators get the most out of their marketing and acquisition activity – by keeping the players active well beyond the World Cup Final. Andrew Foster (pictured, right), Chief Business Officer at Enteractive, explains more. Football is the world sport and there …

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Łukasz Żaguń, iGamingNuts: creative activations are key to World Cup engagement

SBC News Łukasz Żaguń, iGamingNuts: creative activations are key to World Cup engagement

The World Cup is one of those incredible sporting events that never fails to unite and capture the attention of fans from across the world. And as bookmakers get ready for nearly four weeks of football action in Qatar, many of them have been intensely focused on channeling that enthusiasm, creating new ways to engage with their players in a creative, …

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Paddy Power ready for football’s Xmas clash with “Where were you in 22…”

ASA Sky Bet/Paddy power

Paddy Power has called on TV audiences to embrace the once-in-a-lifetime advent of Christmas festivities colliding with the World Cup 2022. Debuting its new World Cup campaign, voiced by Shameless star David Threlfall and featuring long-time jester Peter Crouch, as Paddy Power asks “Where were you in 22…” The campaign prepares audiences for the unprecedented collision of the World Cup …

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