Spotlight Sports Group will now supply sports betting content to Future PLC after agreeing a new content partnership. Under the terms of the deal, Future PLC will initially deploy the flexible content and odds-driven smart modules across its FourFourTwo brand. The content, Spotlight Sports Group explained, has been “built to purpose” as part of its recently launched Publisher Solutions. Will …
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A plethora of betting industry leaders and representatives are due to appear at next week’s Betting on Sports Europe conference and exhibition on the Future of Sports Betting track. Taking place between 9-11 November at Chelsea FC’s Stamford Bridge stadium in London, the track will see a number of executives share their views and predictions on the future of Europe’s …
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Providing content for the biggest sports events is the easy bit, but the challenge for Superfeed is to deliver the same level of coverage across the board – and “make more events matter” to the player, said Spotlight Sports Group Head of Digital Will Fyler. SBC News caught up with Fyler to reflect on the first three months for the …
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Ahead of the new football season, Spotlight Sports Group has released a series of new pre-play and in-play packages which will be powered by its Superfeed content engine. The new packages, Spotlight Sports Group said, will expand its coverage of football across more teams and leagues “than ever before”. Will Fyler, Spotlight Sports Group’s Head of Digital, explained: “Euro 2020 …
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Spotlight Sports Group’s Superfeed in-play content engine will now power Checkd Media’s social media and betting hub app after the duo signed a new partnership. As part of the three-year agreement, Checkd Media will now be able to offer its customers live tipping and content based on on-field events and historical data. “Our Superfeed in-play product is proven to exceed …
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Spotlight Sports Group intends to strengthen engagement with bettors via the launch of a bespoke Euro 2020 package ahead of the continental football championships this summer. Based on short-form, pre-match tipping and available in 70 languages, Spotlight’s Euro 2020 package is specifically designed to reach a global audience and engage with customers in multiple territories. ‘It’s a huge summer of …
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Spotlight Sports Group will supply independent betting content to Sportal365 after agreeing to support the CMS platform provider in expanding its sports content publishing platform. Through the partnership, Spotlight Sports Group will deliver bespoke editorial content which will be made available to Sportal365’s client base. “We’ve really grown our bespoke editorial offering, covering all sports in more than 70 languages,” …
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Spotlight Sports Group will begin the new Premier League season (start date – 12 September) by delivering ‘uninterrupted studio commentaries’ for its customers, covering all 2020/2021 matches. The betting content services provider stated that it will deliver its ‘most comprehensive EPL matchday commentary service’ to date, helping bookmakers engage with global audiences. Spotlight’s expanded service will offer EPL match commentaries …
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Racing Post B2B has enhanced its operator ‘football content packages’, with the addition of further engagement features bringing punters closer to the action than ever before. Boosting bookmaker engagement, Racing Post B2B has strengthened its football content with the inclusion of confirmed line-ups, audio commentaries and new audio goal alerts. Furthermore, bookmakers will have access to pre-match expert analysis provided …
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Betfred has confirmed that it will deepen its audience engagement partnership with Racing Post B2B, launching the ‘Betfinder’ feature across its digital verticals. Powered by Racing Post data and insights, Betfinder allows horseracing customers to filter and condense bet selections to their preferences, in-turn allowing bookmaker customers to increase market interactions and efficiencies. “Betfinder is a filtering tool that allows …
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