SBC News Voice of the Sports Betting Industry
Spotlight Sports Group’s Superfeed in-play content engine will now power Checkd Media’s social media and betting hub app after the duo signed a new partnership.
As part of the three-year agreement, Checkd Media will now be able to offer its customers live tipping and content based on on-field events and historical data.
“Our Superfeed in-play product is proven to exceed all operator and media expectations,” explained Will Fyler, Spotlight Sports Group Head of Digital. “We deliver expert insight into what’s happening live on the pitch to support customers betting decisions.
“The technology packed into this product is game-changing and we’re delighted Checkd Media and their customers are going to benefit from this. Adding our Superfeed content will make more events matter across their platform by supporting customers in games and leagues across Europe.”
In addition, Superfeed will give Checkd Media access to live betting insights across 35 in-play markets – with content spanning more than 90 football leagues in over 80 languages.
Spotlight Sports Group believes that its Superfeed product will enable the Manchester-based digital agency to “tap into the in-play market, engaging customers throughout the 90 minutes with expert content from a team of sports betting analysts at Spotlight Sports Group”.
Adam Patton, Checkd Media’s Product Director, added: “We’re delighted to be integrating Superfeed in-play content across our channels. These are the first steps to improving our customer experience with Spotlight Sports Group, and the sky’s the limit in terms of localised and personalised in-play content.
“Our long-term goal is to offer a unique sports betting experience by delivering personalised in-play content and we know Superfeed in-play opens that possibility to us.
“It’s an exciting time for us as we continue to develop our Betting Hub app and look to enrich our in-play offering with Superfeed and Spotlight Sports Group.’
In May, Spotlight Sports Group VP Sales Justin Geiger told SBC that Superfeed is “an evolution of the expertise” that the company has gained in the last 30 years, and enables B2B partners to “deliver timely actionable betting intelligence to sports bettors”.
