SBC News Voice of the Sports Betting Industry
Betfred has confirmed that it will deepen its audience engagement partnership with Racing Post B2B, launching the ‘Betfinder’ feature across its digital verticals.
Powered by Racing Post data and insights, Betfinder allows horseracing customers to filter and condense bet selections to their preferences, in-turn allowing bookmaker customers to increase market interactions and efficiencies.
“Betfinder is a filtering tool that allows customers to select an array of filters to narrow down the selections. Customers are able to choose what type of form is most important to them and instantly get a selection” Racing Post details in its product description.
Discussing the latest feature Lewis McMillan, Head of Digital Product, Betfred said: “We’re delighted to have rolled out Racing Post’s Betfinder to our digital platform. Its intuitive design and carefully selected filter options offer speed of service and depth of information in equal measure. We’re looking forward to our customers getting their teeth into this great racing product.”
This month, Racing Post B2B announced Betfred as the first customer of its ‘sports content package’, adding the sports publishers content API across its digital betting portfolio optimising player engagement with Racing Post tips, updates and insights.
Backing Betfred’s commitment, Racing Post B2B Head of Digital, Will Fyler, stated: “Our Betfinder is just one of our products which help customers place bets based on preferences which are important to them. They are able to add filters to the day’s racing until they find the exact bet that suits them. This type of product allows for a smooth and efficient betting journey whilst gaining our other expert content.”
