SBC News Voice of the Sports Betting Industry
Racing Post B2B launched the new B2B sports brand Intellr at last month’s Betting on Football conference.
Amongst a strong collection of exhibitors showcasing the latest in sports betting innovation at Stamford Bridge, Intellr launched its flagship in-play football product which provides customers with reliable, high-quality live tipping content.
The smart, responsive and agile API bridges the gap between real-time action and tipping content, by showing a bookmaker’s odds alongside bet-prompting information.
Racing Post experts featured heavily across the speaking panels throughout the week. B2B head of retail Alan Pepperell, B2B head of digital Will Fyler and B2B consultant Bruce Millington all discussed various key industry topics including the betting shop of the future.
Speaking about the launch of Intellr and Betting on Football as a whole, Fyler expressed his delight at the feedback for in-play football and the brand as a whole.
“Intellr is in its early stages however the feedback we’ve received this week has been really positive,” he said. “There is a huge appetite for high-quality sports betting content, both in the UK and internationally. This appetite extends to live bet-prompting which is where a large percentage of football bets take place.’
“Across the two days at Stamford Bridge, it’s evident that most operators are looking for added value on their sites to engage customers and that is where we feel Intellr fits.”
