Tag Archives: UFC

Parimatch continues UFC commitment securing Alexey Oleynik as Ambassador

CIS region online bookmaker Parimatch continues to expand its brand profile and coverage through the UFC, announcing the appointment of Russian heavyweight contender Alexey Oleynik as its latest Brand Ambassador. Parimatch has served as the official EMEA betting partner of the UFC since July 2018, agreeing with the leading mixed-martial-arts organisation a multi-year agreement. Furthermore, expanding its presence within the …

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Eleven Sports hands over UK Serie A rights

Speculation over the future of Eleven Sports in the UK was elevated this week as the OTT platform handed rights to Serie A and Eredivisie over to Premier Sports. The loss of Serie A, will be viewed as a major setback for the online streaming service, with the league being one of the platform’s main attractions. A statement released by Eleven Sports said: “Regrettably, some content including Serie A and …

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PokerStars strengthens sponsorship hand with UFC partnership

PokerStars became the UFC’s first-ever ‘Official Poker Partner’ at last weekend’s UFC 232 event, which took place at the The Forum in Inglewood, California. The partnership saw the creation of a new sponsorship category, underlining the UFC’s continued quest for marketing expansion.  At the hugely successful event, PokerStars enjoyed a branded presence inside the world-famous Octagon at UFC’s final Pay-Per-View …

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Financial turbulence leaves Eleven on brink of UK closure

According to a report by Telegraph Sport, Eleven Sports may be on the cusp of closing its UK arm as speculation grows over the financial losses of the firm in its first four months of operating. The OTT platform aimed at disrupting the UK’s sports broadcasting sector was forced to reassess its stance in the UK, after its deal with …

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UFC 229 sets new records with Parimatch

Shrouded in controversy and awash with excitement, this weekend’s UFC 229 card from Las Vegas not only drew viewers from all over the globe, but it also smashed betting records with the UFC’s official betting partner Parimatch. The international online betting group revealed that amongst their customers, this weekend’s fight between Khabib Nurmagomedov and Conor McGregor was the most popular …

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UFC partnership adds muscle to Eleven Sports portfolio

Eleven Sports and UFC have announced a new broadcast partnership for the UK and Ireland starting in January 2019. The deal further expands the global sports provider’s sporting portfolio, with it securing the rights to all 42 live UFC events in 2019, as well as over 150 hours of UFC original and archive programming in a multi-year agreement. As part …

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Betsafe continues strong Bellew partnership

Ahead of Tony Bellew’s eagerly anticipated rematch with his domestic rival David Haye, Betsafe has confirmed it will continue its strong partnership with the Evertonian boxer. Bellew is a pivotal part of Betsafe’s expansive sponsorship portfolio, the boxer is joined by Conor McGregor, Manchester City, Sam Twiston-Davies, Jimi Manuwa and Cage Warriors in being sponsored by the online betting and …

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New Jersey congressman makes case to end federal sports betting ban

New Jersey Congressman Frank Pallone has voiced his belief that the federal ban on sports betting should be lifted. Pallone, a member of the Democratic Party, did so during a congressional hearing relating to the safety and regulation of mixed martial arts (MMA) in the state. He used the opportunity to shine a spotlight on the Gaming Accountability & Modernisation …

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Sponsorship Spotlight – Brand synergy for Betsafe and MMA Cage Warriors

Betsafe

Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …

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Telegraph Media Group launches ‘Telegraph Predictor’ game with i-pools

Peer-to-peer pools provider i-pools has announced the launch of the ‘Telegraph Predictor’ (predictor.telegraph.co.uk/) in partnership with news publisher Telegraph Media Group. Serviced through the i-pools network, the Telegraph Predictor game will allow players to create and share their own tournaments as well as join any of the network’s simple to play betting games. The platform currently serves 19 sports, including football, …

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