Tag Archives: UFC

Stake furthers UFC brand exposure with Ngannou addition

Stake.com has further enhanced its brand visibility within combat sports through its latest brand ambassador agreement with UFC heavyweight champion Francis Ngannou. Ngannou has become the second UFC competitor to partner with the cryptocurrency betting operator, following middleweight champion Israel Adesanya in January 2021, who also signed a long-term collaboration with the group.  Stake was prompted to pursue a partnership …

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Parimatch launches new campaign featuring top Juventus players

Cyprus-based sports betting operator Parimatch has announced the launch of a new campaign featuring football players from its partner club Juventus. The marketing initiative – produced in collaboration with Ukrainian firm Electric Sheep Film – aims to increase brand awareness for the operator among fans of the Serie A club, and will be infused with Parimatch’s recognisable yellow logos. “For the …

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‘Bucking the trend’ and influencer marketing: The secret to Low6’s growth


Founded back in 2017 by Jamie Mitchell and Wayne Stevenson, Low6 is on a mission to help both franchises and rights holders monetise their mobile applications.  While the first iteration of Low6 was to score the lowest number of points based on a particular racecard, the company has ‘evolved immensely’, with commercial deals now spanning 22 UK football clubs, UFC …

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Betmotion expands sponsorship portfolio with Mackenzie Dern deal

Latin American sports betting operator Betmotion has enhanced its sports sponsorship portfolio following an agreement with UFC fighter Mackenzie Dern. Under the terms of the partnership, Betmotion will be able to use the Brazilian-American women’s strawweight’s brand image for marketing promotions via social media and on its website. Dern – who is currency ranked as the No.11 competitor in her …

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Parimatch enhances esports credentials with ‘Coldzera’ appointment

International betting technology company Parimatch has further strengthened its esports credentials with the appointment of Marcelo Augusto David ‘Coldzera’ as its new Esports Brand Ambassador. Under the terms of the contract, Brazilian professional esports player Coldzera – who has been the number one ranked competitor on Counter Strike: Global Offensive (CS:GO) for two years running – will support Parimatch’s social …

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Stake.com recruits UFC’s Israel Adesanya as new global brand ambassador

Stake.com recruits UFC’s Israel Adesanya

Crypto sports betting site Stake.com has made a foray into the sponsorship market after securing a new, long-term partnership with UFC middleweight champion Israel Adesanya. Adesanya will assume the role of global brand ambassador for the operator, where he will support Stake.cm with a range of sponsorship activations including VIP fight experience, betting promotions and ‘exclusive appearances’. On the partnership, …

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Low6 taps new investors for ambitious 2021 growth drive 

Mobile betting games and app developer Low6 has secured a new £1.5 million funding round, strengthening the firm’s 2021 IPO prospects.    This morning, London AIM-listed technology fund Pires Investments Plc disclosed that it had participated in Low6’s latest share subscription, securing ‘6667 ordinary shares in Low 6 Limited at a price of £30 per share for a total consideration of …

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Low6 strikes UFC partnership with new FTP app

Mixed martial arts organisation UFC has struck a new partnership with Low6, the developer tasked with building the new UFC PICKS app Promising to deliver ‘a new second screen experience that puts the fan at the center of the action’, UFC PICKS will give users the chance to pit their knowledge against each other and create custom tournaments based on …

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Parimatch extends UFC partnership

Online betting operator Parimatch has extended its partnership with the UFC until the end of 2021. It means that the firm will remain as the premier MMA organisation’s “Official Betting and Wagering Partner of UFC” for the Europe and CIS region.  It comes ahead of this weekend’s bumper card of fights, which features three title bouts including the much-anticipated welterweight …

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