SPRIBE receives significant exposure throughout UFC’s ‘biggest events’

UFC and SPRIBE have announced a multi-year marketing partnership that provides the igaming company with ‘significant exposure’ during some of the sport’s biggest live events.

SPRIBE – which created the social game Aviator – will receive prominent branding at select UFC Pay-Per-Views and Fight Nights, including high-visibility placement inside the Octagon and branded integrations within broadcasts.  

Additionally, the agreement provides for an annual Brand Ambassador fund that aims to ‘bring the partnership to life’ through appearances, content and creative campaigns with UFC athletes.

Giorgi Tsutskiridze, CCO at SPRIBE, commented on partnering with the MMA organisation: “This is a significant partnership for SPRIBE and Aviator, making more players aware of the game than ever before.

“Aviator is already the most-played crash game in the world with more than 10 million monthly players, but this deal with UFC will really catapult it into the stratosphere. UFC is an entertainment business at heart and knows exactly how to get people on the edge of their seats by providing fast-paced action inside the Octagon. 

“Aviator does that also, but with players able to enjoy the thrill ride of the games from their smartphone. This is a strong and valuable marketing partnership for us that shows that Aviator really has hit the big time, transcending traditional gaming audiences to have mainstream appeal.”

The company was established in 2018 when it introduced its innovative vertical – crash games. Its next activation with the UFC will be this weekend during the Makhachev vs Volkanovski fight live from Abu Dhabi.

“We’re thrilled to welcome SPRIBE as an official UFC partner,” added Grant Norris-Jones, UFC Senior Vice President, Global Partnerships. 

“SPRIBE creates the kind of next-gen games that have strong appeal for UFC fans because they offer a unique experience, with exciting features, stunning graphics, and engaging gameplay.  We’re excited to help them achieve a broader reach for their brand and their games.”