Tag Archives: Triggy

Triggy: focus will continue to be on relevance and simplicity

Christer Larsson, Chief Business Development Officer at Triggy, outlines the main ways in which sportsbooks can best tailor the betting experience for players before explaining how Triggy’s suite of products can help do this. Keep it simple! Well, that should probably be the mantra for most sportsbook operators out there. And some of them are trying. There is a constant …

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Interwetten drives player conversion with Triggy collaboration

Triggy has strengthened its footprint in the Austrian market after partnering with Vienna-based sportsbook Interwetten. By combining Triggy’s suite of content and marketing activities with the Interwetten branded live–score app, the duo are confident that they can drive engagement and conversion. “We are very excited to launch the live-score app with Interwetten,” commented Martina Åkerlund, CEO of Triggy. “The additional …

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Martina Åkerlund, Triggy: Changing digital consumption and US expansion

Triggy will strengthen its presence within the US market in 2022, the company’s CEO Martina Åkerlund told SBC, as it continues to expand its global footprint. During the SBC Summit North America event, Åkerlund was joined by Triggy’s Chief Operations Officer Fredrik Fröst to deliver a presentation looking at the future of sports betting consumption and how this will impact …

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Triggy partners with 2mee for instant human hologram messaging system

Triggy partners with 2mee for instant human hologram messaging system

Triggy will now provide an instant human hologram messaging system for sports betting operators and affiliates after partnering with 2mee. By combining Triggy’s suite of content and marketing activities with 2mee’s new messaging protocol and platform, the two partners believe that they can help drive conversion. “We are extremely excited to offer 2mee’s Instant Human Hologram messaging system, as an …

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Triggy teams up with Better Collective for live-score app launch

Triggy has secured a new partnership with Better Collective which will see the duo provide mobile apps across a range of markets.

Triggy has secured a new partnership with Better Collective which will see the duo provide mobile apps across a range of markets.  The first app to be launched via the collaboration with Better Collective is a standalone native live-score app that connects live-score, sports statistics and user insights – all of which will help drive user engagement. “We are truly …

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Time for growth: Triggy’s new CEO, data and the US market

SBC sat down with Triggy’s new CEO Martina Åkerlund and co-founder Björn Nilsson to discuss what the future holds for Åkerlund in her new role, as well as how her previous experience in the banking industry will influence her leadership especially when Triggy is expanding and entering the US market. SBC: Firstly, congratulations on the new role! Why did you …

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Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers

For today’s punters, being able to access betting data at the touch of a button forms such an important role in maintaining engagement and retention with punters. Björn Nilsson, Co-Founder at Triggy, spoke to SBC News about why its live score messaging and personalised betting suggestions can play such a pivotal role in engaging punters. SBC: Firstly, can you tell …

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Triggy’s Björn Nilsson – “Localisation is nothing, personalisation is everything”

Swish - Copyright: yuran-78 / 123RF Stock Photo

In a global environment where instant is everything, many organisations on a global basis are striving to gain a march on the competition with the latest innovation or tool etc, with ‘personalisation’ becoming an increasingly utilised buzzword. One such example is Triggy, who after struggling with outsourced development of its TriggySport app, brought it in-house, re-worked and subsequently rolled-out very recently. …

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