Interwetten drives player conversion with Triggy collaboration

Triggy has strengthened its footprint in the Austrian market after partnering with Vienna-based sportsbook Interwetten.

By combining Triggy’s suite of content and marketing activities with the Interwetten branded live–score app, the duo are confident that they can drive engagement and conversion.

“We are very excited to launch the live-score app with Interwetten,” commented Martina Åkerlund, CEO of Triggy.

“The additional presence that Interwetten will get in Google’s Play store and Apple’s App Store will create new acquisition and marketing opportunities and we are delighted to cooperate for the upcoming three years to optimise this channel.”

The contract with Interwetten will give players and sports fans the opportunity to use “a tailor-made, branded live-score app, linked with odds from Interwetten and stats from Sportradar.”

Mario Bilic, Head of Product Management, Content and CRM at Interwetten, added: “The upcoming release of a branded live-score app is part of Interwetten’s strategy to provide our current and future users with a best-in-class betting experience.

“The app is easy to navigate and has several useful features that will be a great complement to our core sportsbook.”