Svenska Spel has introduced a new sales commission model for its Swedish lottery and gaming agents, as it aims to keep its ‘retail products competitive’ amid changes to the country’s wider gambling marketplace. The new model marks the first commission change for Svenska Spel retail agents in the state-owned operator’s 30-year history serving as Sweden’s monopoly for gambling services. 2019 …
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The board of Svenska Spel has proposed an additional SEK 3.2 billion (€310m) dividend to be paid to the Swedish government, to assist emergency services in the fight against the COVID-19 pandemic. The proposed dividend will be paid directly from Svenska Spel’s corporate accounts, with the transaction scheduled to be sanctioned at the company’s AGM on Tuesday 27 April. “As …
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Svenska Spel has appointed Forsman & Bodenfors as its new lead advertising agency for ‘strategic and creative marketing’. The Swedish state-owned lottery and sports betting operator launched an agency tender at the start of the year, reviewing its current strategic marketing and brand development frameworks. Following a ‘careful evaluation’ of agency pitches, Svenska Spel has confirmed Gothenburg-based Forsman & Bodenfors …
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Svenska Spel has launched its new nationwide campaign ‘Om Supporterskap’ (‘Our Support’) highlighting its commitment to funding Swedish athletes competing in this Summer’s Tokyo 2021 Olympic Games. Om Supporterskap has been co-developed as a nationwide campaign and documentary mini-series with Svenska Spel, following six Swedish Olympic Committee (SOK) athletes as they prepare to compete in Tokyo 2021. Since 2019, …
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Svenska Spel has appointed Christina Kilström as its new Head of Sales and Marketing of its ‘Tur‘ lottery and games division. Kilström joins Svenska Spel’s senior management having most recently served as marketing and communications director of the ‘Stockholmsmässan‘ exhibition center in Stockholm. Anna Romboli, Business Area Manager for Svenska Spel Tur, said: “I am very happy to welcome Christina Kilström …
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Skidförbundet, the Ski Association of Sweden, has announced that Svenska Spel will serve as its new ‘principal partner’ for the next five years. Through the agreement, the state-owned lottery and betting shop operator will become the lead sponsor of Sweden’s pro-skiing federation, committing an investment of SEK 125 million (€12.5 million) in Skidförbundet’s pro-athlete and youth development programmes. Svenska Spel’s …
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The enforced closure of Sweden’s Casino Cosmopol venues continues to disrupt Svenska Spel trading, as the state-owned operator reported a 14% decline in group Q4 net gaming revenues to SEK 2,212 million (Q4 2019: 2,247 million). Svenska Spel has predicted that if Casino Cosmopol venues are to remain closed for a further quarter, it will face a SEK 250 million …
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Svenska Spel has partnered with Swedish convenience store operator Pressbyrån to launch its new pilot project testing the capacity of ‘coupon free’ national lottery ticket purchasing for Swedish retailers. Across four Pressbyrån stores located in Stockholm, Jönköping, Östersund and Kalmar, Svenska Spel will test out its new ‘coupon free’ in-store functionalities allowing a paper-free customer to instantly select their national …
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Svenska Spel has extended its partnership with the Swedish Sports Federation, Riksidrottsförbundet, with the agreement now expected to run until 31 December 2022. The new agreement is reported to be worth SEK 42 million over the two year period, and will be effective from 1 January 2021. The duo will focus on securing funds for the country’s sports organisations as …
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Regulus Partners begins November proceedings by examining the Nordic market developments. Once recognised as fruitful territory for igaming operators, heavy-handed restrictions, penalties and increased taxes have changed Scandinavia’s market outright. ___________ Norway has become a much tougher market in which to operate over the last couple of years, especially for those not willing or able to get creative with payments …
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