Tag Archives: Svenska Spel

Svenska Spel has announced Narva Communications as its new agency for corporate communications. With the current agreement being due to expire in 2025, the Swedish state-owned gambling operator initiated a public procurement for services within both communication and public affairs. Frida Dahlgren, CEO of Narva Communications and Account Manager at Svenska Spel, said: “We are extremely proud that Svenska Spel …

Sweden’s state-owned operator Svenska Spel has reported a minor 4% decrease YoY in quarterly revenue as it kicks off FY2025. January-March net gaming revenue was capped at SEK 1.876m (£147k), constituting a slight difference when compared to the first three years of the previous year (SEK 1.956m). While minuscule on the outside, Svenska Spel attributed the decline to a major …

There will soon be no traces of Sweden’s state land-based gambling heritage left, with Casino Cosmopol due to close its doors forever.  The last remaining bastion of the Swedish national brick-and-mortar industry has been given the death penalty, with the sentence due to be carried out on 1 January, 2026.  However, the last reminiscent of the once mighty Casino Cosmopol …

The board of Svenska Spel has nominated Eva-Lotta Sjöstedt to serve as the new chair of Sweden’s state-owned gambling, toto, and lotteries group. The nomination comes as Svenska Spel reorganises its boardroom following the upcoming resignation of Erik Strand, who is set to step down as chairman. A prominent figure in Swedish business, Eva-Lotta Sjöstedt is a former executive of …

Svenska Spel has awarded its marketing PR account to Jung, the Stockholm agency tasked with redeveloping the PR strategy for Sweden’s national lottery and instant win Tur games. The appointment follows a procurement tender initiated on 14 February, during which Svenska Spel reviewed pitches from Sweden’s leading PR agencies. Anna Ekström, Marketing Manager for Svenska Spel’s group brand, noted: “It …

Svenska Spel has announced that Amäni Radwan has accepted the position to serve as Chief Financial Officer (CFO) of Sweden’s state-owned gambling and lottery firm. The appointment sees Radwan promoted from her current role as Head of Group Finance, in which she oversaw the audit and financial controls of Svenska Spel’s operating units and divisions. Radwan will take over the …

Svenska Spel has praised the impact of its Independent Research Council on Gambling Risks and Addiction. The programme has entered its fifteenth year since its formation as an independent body, having reached the milestone of providing over SEK 100m (€10m) in funding for projects that deliver deeper insights into the impacts of problem gambling. In 2024, Svenska Spel announced that …

Sweden’s licensed gambling market brought in a total turnover of SEK 27.8bn (£2bn) in 2024, according to data from Spelinspektionen.  The gambling regulator highlighted that the amount of players’ stakes – minus the paid out winnings – represented a 2.8% increase compared to the total turnover from the previous year. Commercial online gaming and betting generated the biggest share of …

Svenska Spel has finished 2024 trading on a positive note, concluding a transformative year for Sweden’s state-owned gambling group. Publishing its Q4 and FY2024 accounts, Svenska Spel returns to positive trading following significant adjustments to its business due to the government closing its remaining Casino Cosmopol venues in H1 and applying further limits on retail slots. Of significance, in Q4, …

Svenska Spel has renewed the contract of F&B Happy as the lead brand-and-design agency for advertising campaigns promoting Sweden’s national lottery and state-owned gambling venues. The Stockholm-based advertising agency’s contract had been set to expire in 2025, as Svenska Spel initiated a public procurement process to review new offers. Following the completion of its review, Svenska Spel announced on 14 …