Tag Archives: Svenska Spel

Swedish banking denial to operators prompts official BOS complaint

Branscheforenigen för Onlinespel (BOS), Sweden’s online gambling trade association, has demanded that the Swedish Financial Authority (Finansinspektionen) explain why banks have ‘withdrawn their financial services for’ licensed operators.   BOS’ complaint states that during 2021, the majority of its members have unexpectedly had to deal with account closures and the termination of agreed payment services provided by national banks. “As far …

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BOS calls for Svenska Spel strip down to secure market clarity

Svenska Spel

Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has reiterated its concerns on competition and fair market standards with regards to Swedish state lottery and gambling monopoly Svenska Spel’s influence on regulatory affairs.  Responding to the Riksdag commissioned ‘Gambling Market Inquiry’ (‘Spelmarknadsutredningen’), BOS outlined that Swedish gambling continues to be undermined by the presence of Svenska Spel, which is …

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Svenska Spel sees record participation for Elite Sports Scholarship programme 

Svenska Spel has revealed that its heritage ‘Elite Sports Scholarship’ programme has secured a record number of applicants for its 2021 edition. For the past 40-years, Svenska Spel, Sweden’s state-owned lottery and gambling monopoly, has operated its sports scholarship programme in partnership with Riksidrottsförbundet – Sweden’s Confederation for Sports. Each year, Svenska Spel awards 50 amateur athletes with a SEK …

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Svenska Spel appoints Carat Sverige to complete its agency makeover

Svenska Spel has appointed Carat Sverige to serve as its lead media planning and buying advertising agency. The appointment sees Sweden’s state-owned lottery and gaming operator complete its group-wide marketing review which begun in autumn of 2020. Carat Sverige will replace incumbent OMD, taking over the responsibilities of executing the delivery of Svenska Spel’s multi-billion Swedish advertising account.  “Sweden’s best …

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Svenska Spel renews Happy F&B as brand development agency 

Svenska Spel will continue to work with Stockholm marketing agency Happy F&B as lead ‘brand development’ agency for Sweden’s national lottery and games company. The renewal follows an internal review carried out by Svenska Spel management, which examined all company marketing disciplines and existing agency relationships. Despite working across Svenska Spel marketing campaigns since 2018, Happy F&B was required to re-pitch …

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Svenska Spel revamps agent commission models

Svenska Spel trials ‘coupon free’ paperless purchase as next retail innovation 

Svenska Spel has introduced a new sales commission model for its Swedish lottery and gaming agents, as it aims to keep its ‘retail products competitive’ amid changes to the country’s wider gambling marketplace. The new model marks the first commission change for Svenska Spel retail agents in the state-owned operator’s 30-year history serving as Sweden’s monopoly for gambling services.   2019 …

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Svenska Spel sanctions SEK 3.2bn in direct state dividends    

The board of Svenska Spel has proposed an additional SEK 3.2 billion (€310m) dividend to be paid to the Swedish government, to assist emergency services in the fight against the COVID-19 pandemic.  The proposed dividend will be paid directly from Svenska Spel’s corporate accounts, with the transaction scheduled to be sanctioned at the company’s AGM on Tuesday 27 April. “As …

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Svenska Spel switches to Forsman & Bodenfors as lead creative agency

Svenska Spel has appointed Forsman & Bodenfors as its new lead advertising agency for ‘strategic and creative marketing’. The Swedish state-owned lottery and sports betting operator launched an agency tender at the start of the year, reviewing its current strategic marketing and brand development frameworks. Following a ‘careful evaluation’ of agency pitches, Svenska Spel has confirmed Gothenburg-based Forsman & Bodenfors …

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Svenska Spel tracks Team SOK Olympic journey 

Svenska Spel has launched its new nationwide campaign ‘Om Supporterskap’ (‘Our Support’) highlighting its commitment to funding Swedish athletes competing in this Summer’s Tokyo 2021 Olympic Games.   Om Supporterskap has been co-developed as a nationwide campaign and documentary mini-series with Svenska Spel, following six Swedish Olympic Committee (SOK) athletes as they prepare to compete in Tokyo 2021. Since 2019, …

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Svenska Spel appoints Christina Kilström as Tur sales and marketing director

Svenska Spel has appointed Christina Kilström as its new Head of Sales and Marketing of its ‘Tur‘ lottery and games division. Kilström joins Svenska Spel’s senior management having most recently served as marketing and communications director of the ‘Stockholmsmässan‘ exhibition center in Stockholm. Anna Romboli, Business Area Manager for Svenska Spel Tur, said: “I am very happy to welcome Christina Kilström …

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