Tag Archives: Svenska Spel

Svenska Spel trials ‘coupon free’ paperless purchase as next retail innovation 

Svenska Spel trials ‘coupon free’ paperless purchase as next retail innovation 

Svenska Spel has partnered with Swedish convenience store operator Pressbyrån to launch its new pilot project testing the capacity of ‘coupon free’ national lottery ticket purchasing for Swedish retailers.  Across four Pressbyrån stores located in Stockholm, Jönköping, Östersund and Kalmar, Svenska Spel will test out its new ‘coupon free’ in-store functionalities allowing a paper-free customer to instantly select their national …

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Svenska Spel extends Swedish Sports Federation alliance

Svenska Spel has extended its partnership with the Swedish Sports Federation, Riksidrottsförbundet, with the agreement now expected to run until 31 December 2022. The new agreement is reported to be worth SEK 42 million over the two year period, and will be effective from 1 January 2021. The duo will focus on securing funds for the country’s sports organisations as …

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Winning Post: Easy ‘Nordic cash’ is drying up…

Regulus Partners begins November proceedings by examining the Nordic market developments. Once recognised as fruitful territory for igaming operators, heavy-handed restrictions, penalties and increased taxes have changed Scandinavia’s market outright.  ___________ Norway has become a much tougher market in which to operate over the last couple of years, especially for those not willing or able to get creative with payments …

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Svenska Spel appoints Erika Svanström as Group Public Affairs lead

Svenska Spel has confirmed the appointment of Erika Svanström as new Group Head of Public Affairs, leading the management of the Swedish state-owned gambling operator’s corporate relationships with all national stakeholders. Svanström, who is set to join Svenska Spel’s executive management team on 2 November, has formally served as a corporate advisor to Svenska Spel governance through her personal consultancy …

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Svenska Spel and SvFF brand Sweden as ‘Zombie nation’ on sports integrity  

In a joint-article published by Swedish newspaper Aftonbladet, Svenska Spel CEO Patrick Hofbauer and Swedish FA (SvFF) General Secretary Håkan Sjöstrand have called for an immediate overhaul of Sweden’s ‘match-fixing council’.  The Swedish government established its match-fixing council on 1 January 2019, coinciding with the launch of Sweden’s re-regulated online gambling marketplace. The council was earmarked as a key agency …

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Svenska Spel recruits Red Bee Media to power PMU live streams

Svenska Spel has employed London-based live streaming solutions provider Red Bee Media to develop a tailored OTT viewing service for its recently secured racing partnership with France’s PMU. Announced at the start of September, Svenska Spel agreed to significantly expand its racing content and markets, securing full access to all PMU daily racing fixtures to be broadcast live across its …

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Svenska Spel teams up with PMU to launch horse racing betting service

Svenska Spel

Svenska Spel has entered into a new partnership with Pari Mutuel Urbain (PMU) which will see the duo launch a new horse racing betting service. Through the partnership, Svenska Spel and PMU will launch ‘Svenska Spel Trotting & Gallop’ – a new wagering category showcasing French and international horseracing fixtures. Adding further value for racing punters, PMU fixtures will be …

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Svenska Spel becomes 2020 eHockey Championship sponsor

Svenska Spel

Swedish operator Svenska Spel has been confirmed as the new sponsor for the 2020 Swedish eHockey Championship after securing a new partnership with Swedish esports association SESF, the Swedish Ice Hockey Association and NHL Gamer. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The tournament, which runs from August to October, …

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Svenska Spel delivers on social mandate despite COVID-19 impacts

Svenska Spel

Svenska Spel has revealed that the remainder of 2020 ‘looks brighter going forward’, after the operator confirmed that COVID-19 had affected group revenues. Publishing its interim results for the period January – June 2020, Svenska Spel reported a 10% drop in net gaming revenues compared to 2019, having fallen by SEK 394 million to SEK 3.7 billion (€356m). Operating profit …

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Svenska Spel urges government to ban lottery betting

Svenska Spel

Svenska Spel has called for the Swedish government to ban lottery betting, emphasising that ‘secondary lotteries’ are reducing the market share held by not-for-profit lottery operators. Svenska Spel CEO Patrik Hofbauer hit out at ‘shadow games’ operators for offering lotteries without a licence, which he argued poses a risk to the financial health of sports clubs and other nonprofits in …

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