Tag Archives: Svenska Spel

Spelinspektionen fine against ULS upheld by Swedish court

United Lottery Solutions’ (ULS) claim against a Spelinspektionen, Swedish Gambling Inspectorate, fine has been rejected by the country’s Court of Appeal. The SEK 700,000 (€67,104) penalty was imposed in 2019 after ULS breached laws relating to betting on lottery games, with the Inspectorate maintaining that the Lottoland subsidiary’s actions were not covered by its gaming licence.  Spelinspektionen asserted that the …

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Svenska Spel places DEI duties at the forefront of SVFF renewal 

Svensk Fotboll (SVFF) Sweden’s Football Association, has renewed Svenska Spel as the principal sponsor of Swedish national football teams for a further seven years.  The new partnership, which expires in 2028, will see Sweden’s state-owned gambling and national lottery operator support SVFF civic projects promoting diversity, equality and inclusion of Swedish football. Svenska Spel has served as the principal sponsor …

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Unibet and Swedish Elite Football enhance safer gambling arrangement

Kindred’s Unibet brand has expanded its responsibility and safer gambling collaboration with Swedish Elite Football (SEF), a representative body for Sweden’s top two football leagues. The continuation of the partnership will see the 32 clubs and over 1,000 players – in addition to their coaches – from the top-tier Allsvenskan and second division Superettan receive online training courses in player …

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Svenska Spel tops prize pool for Swedish Skiing’s Elite Tour

Svenska Spel has announced that it has allocated an additional SEK 1 million (€100,000) in prize money to be distributed amongst Swedish pro-ski and pro-snowboarding competitions this winter. The extra prize funding has been pledged to Skidförbundet – Sweden’s Ski Association, who last winter expanded its sponsorship agreement with Svenska Spel, who became the principal sponsor of all Swedish pro-Ski …

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The smarter route to sponsorship success: What US sports betting brands can learn from Europe

sponsorship

There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …

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Svenska Spel backs Grassroots expansion of Esportshall

Svenska Spel

Svenska Spel has announced that it will fund the expansion of Esportshall, Sweden’s leading esports coaching and mentoring organisation. Sweden’s state-owned lottery operator will become the principal sponsor of Esportshall new ‘Grassroots Cup’ tournaments, an amateur series seeking to uncover the next generation of Swedish talents across all major formats of competitive gaming. Esportshall was established by former CSGO player …

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Svenska Spel maintains stable H1 ahead of full unit comeback

Svenska Spel has recorded positive Q2 trading, as Sweden’s state-owned gambling operator prepares to reopen all Casino Cosmopol and Vegas arcade venues from lockdown.  Buoyed by strong sports betting activity (+106%), Q2 trading saw Svenska Spel register group net revenues of SEK 1,94 billion (€188m), up 18% on corresponding 2020 results of SEK 1.64 billion – a period heavily disrupted …

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Svenska Spel to serve as chief sponsor of Swedish women’s pro-hockey leagues

Svenska Spel has signed an agreement to become the new main sponsor of the Swedish Women’s Hockey League (SDHL), the Swedish Hockey League (SHL) and HockeyAllsvenskan (HA). The five-year agreement is effective from July 1 this year until June 30, 2026. It represents a historic effort to make Swedish hockey more equal with extra resources being put into the Swedish Women’s Hockey League. Alongside the …

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Svenska Spel appoints Nord DDB as lead content agency for TUR division

Svenska Spel has appointed Stockholm-based Nord DDB as its new lead ‘content communications and creative concepts’ marketing agency. A subsidiary of the DDB Worldwide advertising group, Nord DDB will initially work on developing new content-led campaigns for Svenska Spel’s TUR lottery division, promoting its retail brands of Triss, lotto, Keno and Euro jackpots. The agency’s remit has been assigned to …

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Swedish banking denial to operators prompts official BOS complaint

Branscheforenigen för Onlinespel (BOS), Sweden’s online gambling trade association, has demanded that the Swedish Financial Authority (Finansinspektionen) explain why banks have ‘withdrawn their financial services for’ licensed operators.   BOS’ complaint states that during 2021, the majority of its members have unexpectedly had to deal with account closures and the termination of agreed payment services provided by national banks. “As far …

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