SBC News Voice of the Sports Betting Industry
Playtech has enhanced its presence in Sweden through a new partnership with Svenska Spel Sport & Casino.
Described as a ‘prominent operator in the region’, Svenska Spel has recently launched the gambling technology company’s poker product and iPoker network, as part of the company’s strategy to modernise and improve its poker offering.
Fredrik Hård, Head of Poker & Bingo, Svenska Spel Sport & Casino, stated: “Launching Playtech’s poker offering is a great step forward for Svenska Spel.
“Now part of the international iPoker network, we are constantly finding ways to improve the player experience for our large existing customer base in Sweden.
“This deal is a great proof of the quality of Playtech’s offering and we hope to see this relationship go from strength to strength in the future.”
The pair explained how the product brings various improvements for players, such as new features, a better mobile playing experience, and a connection to the iPoker network, giving access to a larger liquidity pool, more tournaments, and greater prize pots.
“We are delighted to be expanding our very successful partnership with Svenska Spel and increasing our presence across Sweden,” added Marat Koss, VP of Interactive Gaming at Playtech.
“This is a positive outcome from our investments in poker, as renewed licensees such as Svenska Spel are choosing us for further collaboration. We are delighted to welcome Svenksa Spel to the iPoker family.”
The continued partnership marks a key development in the expansion of Playtech, after Playtech recently secured B2B permit for Sweden, as per new regulation.
Playtech also underlined that the deal comes in line with the continued popularity of poker – one of its most successful verticals across the company’s portfolio, the group asserted.
Last week, Playtech cited confidence that it will achieve its full-year 2023 financial and strategic objectives as its business continues to benefit from B2B and B2C growth.
Providing a Q1 trading update, the FTSE250 gambling technology group now expects its FY2023 adjusted EBITDA result to slightly surpass its current consensus expectations.
However, Playtech notified investors that “current growth rates are expected to moderate somewhat later in the year as a result of certain tailwinds in Q1”.
