Tag Archives: Svenska Spel

Svenska Spel maintains financial performance despite tough market conditions

The governance of Swedish state-owned gambling operator Svenska Spel has stated that it is pleased with 2016 corporate performance thus far, as the company maintained its financial performance despite facing ‘tough market competition’. Presenting its H1 2016 results (period ending 30 June), Svenska Spel would reveal net gaming revenues of SEK 4.4 billion (£385 million), in-line with 2015 performance. The …

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Social responsibility concerns see Anitra Linnéa Steen step down as Chairwoman of Svenska Spel

Concerns regarding Svenska Spel’s social responsibility strategy have led Executive Chairwoman Anitra Linnéa Steen to resign from her governance role at the state-owned Swedish gambling operator. The former politician detailed to Swedish business news source Dagens Industri that she felt that Svenska Spel’s core focus had changed from helping national social initiatives to delivering higher revenues. “For a social democracy …

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Svenska Spel extends licence but monopoly position will be reviewed

Swedish gambling operator Svenska Spel has had its licence extended by the Swedish government until the end of 2018 The three year extension will see Svenska Spel continue provide the Swedish market with lottery, betting, casino, slots and poker provisions and services for both online and land based gaming. The licence has been extended despite mounting pressure from the European …

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Swedish media to self-regulate ahead of gambling regulatory overhaul

Following reports that the Swedish government is preparing to review the national gambling regulatory framework, Sweden’s Media Associations for digital, media and publishing have pledged to self-regulate gambling advertising. The move sees the associations, which represent Swedish media owners, pre-empt the government’s potential future policy with regards to gambling advertising. Swedish media owners have had a fraught relationship with national …

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Spotlight on Sweden – Ministry of Finance undertakes gambling framework review

Facing mounting pressure from the European Union to reform its national gambling framework, and adhere to EU business and competition policies, Sweden’s Ministry of Finance has responded by stating that it will undertake a full review of its policy on the matter. Detailing its plans, the ministry stated that it needed to update its policies in order to monitor an …

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Svenska Spel renews sponsorship of Swedish Hockey League (SHL)

State run Swedish gambling operator Svenska Spel has confirmed that it has agreed a six year extension of its sponsorship of the Swedish Hockey League (SHL) with Hockey Allsvenskan.  The new sponsorship extension is valued at SEK 48 Million (£3.3 million), with additional bonuses attached dependent on league media coverage and fan attendance The sponsorship will see Svenska Spel promote its …

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Svenska Spel CEO urges Swedish government to ensure “healthy & safe” market conditions

Having recorded year on year performance declines, Lennart Käll CEO of Swedish state owned gambling operator Svenska Spel has urged the government and national regulator Lotteriinspektionen to introduce new regulations and policies that will toughen Sweden’s gambling framework. Svenska Spel reported a 2.4% net gaming revenue decline to SEK4.3 billion (£330 million) for the opening six months of 2015. The …

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Svenska Spel records opening quarter profit decline

Sweden’s state owned gambling operator Svenska Spel reported a year-on-year 4% decline in revenues to SEK 2.2 billion (€230 million) for its opening 2015 quarter performance (period ending 31 March). The operator cited the impact of increased competition from remote operators and the introduction of new responsible gambling measures as the main reasons for its decline. Svenska Spel recorded a …

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Sweden toughens policy on online gambling advertising

Lotteriinspektionen Sweden’s gambling regulator is set to introduce new policies and measures which will toughen the country’s advertising code with regards to online gambling products. The regulator and the Ministry of Finance have proposed a set of amendments to the nations gambling framework, the ‘Lottery Law’ designed to crack down on unlicensed online gambling operators targeting Swedish consumers. The new …

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Sweden regulated market sees further decline

Lotteriinspektionen Sweden’s Gambling and Lottery Authority, published its national gambling H1 2014 report showing a decline in revenues of 3% year on year. The poor performance figures showed nearly all verticals (apart from sports betting), down in revenues for the first half of 2014. The market report, showed that regulatd operators had a gross turnover of SEK19.3bn (£1.6bn), however gaming …

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