Tag Archives: Svenska Spel

Svenska Spel has partnered with Swedish convenience store operator Pressbyrån to launch its new pilot project testing the capacity of ‘coupon free’ national lottery ticket purchasing for Swedish retailers.  Across four Pressbyrån stores located in Stockholm, Jönköping, Östersund and Kalmar, Svenska Spel will test out its new ‘coupon free’ in-store functionalities allowing a paper-free customer to instantly select their national …

Svenska Spel has extended its partnership with the Swedish Sports Federation, Riksidrottsförbundet, with the agreement now expected to run until 31 December 2022. The new agreement is reported to be worth SEK 42 million over the two year period, and will be effective from 1 January 2021. The duo will focus on securing funds for the country’s sports organisations as …

Regulus Partners begins November proceedings by examining the Nordic market developments. Once recognised as fruitful territory for igaming operators, heavy-handed restrictions, penalties and increased taxes have changed Scandinavia’s market outright.  ___________ Norway has become a much tougher market in which to operate over the last couple of years, especially for those not willing or able to get creative with payments …

Svenska Spel has confirmed the appointment of Erika Svanström as new Group Head of Public Affairs, leading the management of the Swedish state-owned gambling operator’s corporate relationships with all national stakeholders. Svanström, who is set to join Svenska Spel’s executive management team on 2 November, has formally served as a corporate advisor to Svenska Spel governance through her personal consultancy …

Svenska Spel has employed London-based live streaming solutions provider Red Bee Media to develop a tailored OTT viewing service for its recently secured racing partnership with France’s PMU. Announced at the start of September, Svenska Spel agreed to significantly expand its racing content and markets, securing full access to all PMU daily racing fixtures to be broadcast live across its …

Svenska Spel has entered into a new partnership with Pari Mutuel Urbain (PMU) which will see the duo launch a new horse racing betting service. Through the partnership, Svenska Spel and PMU will launch ‘Svenska Spel Trotting & Gallop’ – a new wagering category showcasing French and international horseracing fixtures. Adding further value for racing punters, PMU fixtures will be …