SBC News Voice of the Sports Betting Industry
As revenues remain steady and amid a renewed focus on safer and sustainable gambling, Svenska Spel has appointed a new HR lead.
Anna-Clara Fredriksson has been named as the Swedish state-backed betting group’s Chief Human Resources Officer (CHRO), set to take up the role on 8 May.
Specifics of Fredriksson’s position will include responsibility for fostering corporate culture and development of an HR strategy, leveraging her background as a Director for multi-jurisdictional businesses.
Patrik Hofbauer, President and CEO of Svenska Spel, said: “I am very happy to welcome Anna-Clara Fredriksson to Svenska Spel. Her solid competence from the tech industry and long experience in leading positions in HR will be valuable to us.
“In her role as CHRO, Anna-Clara will, among other things, be responsible for the important work with our corporate culture and the further development of our HR.”
Fredriksson’s latest role prior to joining Svenska Spel was at software development company SAS Institute, which she joined in 2014, leaving the firm as HR Director for business areas ‘in Europe and Asia’.
Previous positions have included HR roles at Carnegie Investment Bank, SEB and Telia, and she joins Svenska Spel as the company seeks to recover its financial position in 2023.
Overall trading for the group remained steady last year, but a 1% overall revenue decline was registered, with the firm explaining that the World Cup did not provide as strong a commercial bounce back as first expected.
Despite this, Svenska Spel remains confident in its ability to rebound, whilst also maintaining track on its new safer gambling initiatives, including a joint commitment with fellow Swedish market leaders Kindred Group and ATG to openly report on four gambling harm metrics.
Commenting on her new role at Svenska Spel, Fredriksson remarked: “Svenska Spel has a strong brand and a fine corporate culture that I look forward to continuing to develop.
“I also like that Svenska Spel has an interesting and important social commitment, is a major sponsor of Swedish sports and that the group is a role model in sustainable gambling.
“I hope to contribute with my experience in HR from various industries and having worked internationally for many years. Among other things, it has given me valuable insights into the importance of diversity and how to best use that dynamic for innovation and continuous development.”
