Tag Archives: sponsorship

DraftKings drops esports sponsorships

SBC News DraftKings drops esports sponsorships

Late last week it was announced that DraftKings has decided to pull its sponsorships of major esports organisations. It’s believed that this is due to the mounting costs of the daily fantasy sports operator’s numerous legal battles in states throughout the US. In September DraftKings was one of many companies committing to esports financially, and it agreed deals with the …

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William Hill Vegas sponsoring Joshua-Whyte fight

SBC News William Hill Vegas sponsoring Joshua-Whyte fight

William Hill Vegas has signed a deal with Matchroom Boxing to sponsor the highly anticipated match between Anthony Joshua and Dillian Whyte on 12 December at the O2 arena. Tickets for the British and Commonwealth title showdown between Anthony Joshua and Dillian Whyte sold out within hours of going on sale in September. The heavyweights have been trading verbals for …

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SIS shows support for British Racing School

SBC News SIS shows support for British Racing School

SIS, supplier of products and services to the retail and online betting markets, has signalled its continued support for grassroots horseracing through sponsorship of the British Racing School. SIS’ support means that BRS students stand an even better chance to follow in the footsteps of school alumni including champion jockeys Seb Sanders and Paul Hanagan. The sponsorship will deliver new …

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Further racecourse sponsorship from Titanbet

SBC News Further racecourse sponsorship from Titanbet

Titanbet.co.uk has announced its first partnership with York Racecourse after agreeing to sponsor this weekend’s May Spring Meeting. The agreement will see the sportsbook endorse two races on Saturday 30 May, which will both be shown live on Channel 4. The seven race card will now include the seven furlong Titanbet.co.uk Stakes at 1:45pm and the Titanbet.co.uk Spring Sprint over …

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Ladbrokes gains title sponsor of the Scottish Professional Football League

SBC News Ladbrokes gains title sponsor of the Scottish Professional Football League

The Scottish Professional Football League (SPFL) has confirmed that Ladbrokes will become its title sponsor for the next two seasons. The deal announced this morning is believed to be worth £4 million and will see Ladbrokes gain marketing coverage throughout Scottish football’s four professional leagues. SPFL football divisions had been without a sponsor since 2013, when the league was restructured. …

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George Harborne: Football Stadia – What’s in a name?

SBC News George Harborne: Football Stadia - What’s in a name?

George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, reveals some reserach the club has done into naming rights for stadia. Old Trafford, Anfield, Bramall Lane, Goodison Park, The Hawthorns and the list goes on. English football has an abundance of beautifully historic stadia, all adding to one of the countries football primary unique selling points – …

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George Harborne: Betting Partnerships in the Premier League

SBC News George Harborne: Betting Partnerships in the Premier League

George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, discusses how the betting industry currently works alongside the country’s top football clubs. As far as partnership categories go, betting is one which is a ‘sure thing’, with Premier League clubs deriving some form of income from advertisers in this industry. However, despite the hefty investment from the …

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Betfred becomes title sponsor of World Snooker Championship again

SBC News Betfred becomes title sponsor of World Snooker Championship again

Snooker’s biggest tournament, the World Championship, will be title-sponsored by Betfred for the next three years. The prestigious event will be known as the Betfred World Snooker Championship until at least 2017. This year’s tournament will run from April 18 to May 4 at the Crucible Theatre in Sheffield, with the top 16 seeds joined by 16 qualifiers to chase …

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Doncaster to host the BetBright February Festival

SBC News Doncaster to host the BetBright February Festival

Doncaster Racecourse’s February National Hunt programme, which incorporates the £50,000 BetBright Grimthorpe feature Chase on Saturday 28 February, are to be headline sponsored by BetBright the online sports betting site, which has partnered with the racecourse for the next three years. Doncaster’s three latter February fixtures (18, 27 and 28 February) will be known collectively as ‘The BetBright February Festival’ …

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