Tag Archives: sponsorship

George Harborne: Football Stadia – What’s in a name?

George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, reveals some reserach the club has done into naming rights for stadia. Old Trafford, Anfield, Bramall Lane, Goodison Park, The Hawthorns and the list goes on. English football has an abundance of beautifully historic stadia, all adding to one of the countries football primary unique selling points – …

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George Harborne: Betting Partnerships in the Premier League

George Harborne, Head of Partnerships at Premier League side West Bromwich Albion, discusses how the betting industry currently works alongside the country’s top football clubs. As far as partnership categories go, betting is one which is a ‘sure thing’, with Premier League clubs deriving some form of income from advertisers in this industry. However, despite the hefty investment from the …

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Betfred becomes title sponsor of World Snooker Championship again

Snooker’s biggest tournament, the World Championship, will be title-sponsored by Betfred for the next three years. The prestigious event will be known as the Betfred World Snooker Championship until at least 2017. This year’s tournament will run from April 18 to May 4 at the Crucible Theatre in Sheffield, with the top 16 seeds joined by 16 qualifiers to chase …

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Doncaster to host the BetBright February Festival

Doncaster Racecourse’s February National Hunt programme, which incorporates the £50,000 BetBright Grimthorpe feature Chase on Saturday 28 February, are to be headline sponsored by BetBright the online sports betting site, which has partnered with the racecourse for the next three years. Doncaster’s three latter February fixtures (18, 27 and 28 February) will be known collectively as ‘The BetBright February Festival’ …

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Bodog extends sponsorship deal with Ayr United

Scottish League One side Ayr United have agreed terms on an improved shirt sponsorship deal with the online gaming brand Bodog. The partnership is one of the longest partnerships in Scottish Football as the two team up fifth consecutive season. Bodog, which is also Official Asian Betting Partner with Arsenal FC, has seen Ayr make it to two cup semi …

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Betway becomes latest talkSPORT betting partner

Betway has continued its recent promotional push into the UK market by signing a partnership with commercial sports radio station talkSPORT. The online sportsbook has teamed up with the station’s popular Weekend Sports Breakfast show, hosted by Georgie Bingham and Micky Quinn. The show runs from 7.00am-11.00am every Saturday and Sunday and provides in-depth previews ahead of the day’s football …

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666BET becomes FA Cup sponsor of non-league ‘Super Six’

666BET.com has signed sponsorship deals with six non-league clubs playing in this weekend’s FA Cup first round.The FA Cup partnerships will see the online bookmaker’s logo appear on the kits of a selection of sides from across the country and the non-league pyramid. The ‘666BET Super Six’ are: Conference South trio Basingstoke Town, Gosport Borough and Weston-super-Mare, Conference North’s AFC …

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West Ham partners with Mondogoal

English Premier League football club West Ham United have announced a new partnership with fantasy football operator Mondogoal. Mondogoal operators of daily real money fantasy football games, confirmed that West Ham United would receive a club branded Mondogoal game – http://www.mondogoal.com/westham. As part of the agreement the online game, which uses stats compiled in real time by Opta Sports, will …

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New kit launch for Bodog-sponsored Ayr United

Scottish League 1 side Ayr United has retained backing of its long-term sponsor, Bodog, the online gaming brand, which has renewed for a forth year. Bodog, which is also Official Asian Betting Partner of English FA Cup winner’s Arsenal FC, has seen Ayr make it to two Cup semi-finals as well as the high of promotion and the low of …

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NETELLER becomes Crystal Palace sponsor

Payments firm Optimal Payments Plc has become the official sponsor of Crystal Palace Football Club for the 2014-15 and 2015-16 seasons. Optimal Payments will use the platform to raise the global awareness of its NETELLER service and Net+ Card stored-value offering which will be displayed on the front of the team’s shirts from the start of the 2014/15 English Premier …

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