Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan.
Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games.
“We’re pleased to welcome the two-time Russian champion to our sponsorship family,” commented Alexander Paramonov, Director General of Fonbet.
“Under the leadership of Leonid Slutsky, Rubin has made its way back to the European stage and has set its sight on new victories. A brand new feature of the club is its fresh media positioning and excellent social media content.
“Kazan is one of Russia’s main sports and economic centres. It’s very important for our brand to have a presence in such a large region as Tatarstan and in the wide circle of Rubin fans. We wish the team a successful start in the RPL and UEFA Conference League.”
Fonbet highlighted that its new partnership will also involve a range of collaborative activities and offers for FC Rubin Kazan fans.
The Russian Premier League side is the latest to join Fonbet’s network of partners, with the bookmaker having already partnered with the Russian national football team, PFC, CSKA, Real Madrid, Paris Saint-Germain and AC Milan.
Andrey Korablev, Commercial Director of FC Rubin Kazan, added: “Fonbet is one of the key players in the betting market.
“It’s a brand that’s known not only throughout Russia, but all over the world, thanks to its work with top clubs like Milan, Real Madrid and PSG. We are confident that our cooperation will be as long as it is mutually beneficial.”