Affilka, the affiliate management platform by SOFTSWISS, has announced its latest partnership, assisting crypto-currency betting platform Sportbet.one with driving its own affiliate programme. The collaboration will see Affilka assist Sportsbet.one’s SBETPARTNERS (SBET) platform with attracting potential players to its website, increasing overall traffic and maximising the brand’s affiliate turnover. Affilka will provide SBET with a range of offers and services …
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SOFTSWISS Sportsbook links with PowerCasino to expand third-party portfolio
SOFTSWISS has secured its first Sportsbook agreement with a firm not already running on its Online Casino Platform, powering a new sports betting experience for the PowerCasino brand. As a result of the deal, SOFTSWISS Sportsbook will provide a range of sports betting products to PowerSport players, enabling the latter’s customers to place wagers on 10,000 live events covering 70 …
Read More »SOFTSWISS announces rebranding to ‘reflect current market position’
SOFTSWISS has announced its intention to rebrand on 1 July in order to ‘reflect the brand’s current position on the market’, as it continues to pursue a policy of international growth. As a result of the rebranding, the company’s logo will be stylised in all-caps as ‘SOFTSWISS’, and will appear this way in all official press releases and marketing material …
Read More »Why SoftSwiss Game Aggregator brings ‘clear added value’ for BCGame
Chris Butler, Head of Operations at BCGame, said that games made available via the SoftSwiss Game Aggregator platform have proved a strong addition to its content portfolio. In conversation with SBC News about engaging new players within the casino space, Butler praised BCGame’s partnership with SoftSwiss, while also stressing that companies should steer away from the “simple copy and paste” …
Read More »SoftSwiss announces Affilka website launch
Affilka, SoftSwiss’ affiliate marketing tool, has announced the launch of its own independent website, as it comes close to securing over 100 partners. Originally launched as part of the SoftSwiss Online Casino Platform, Affilka evolved into a standalone product in 2018, and began operating under its current brand name in November 2020. The team behind the product has over 10 …
Read More »SoftSwiss enhances sportsbook solution with bonus features
SoftSwiss has added three new bonus bet features to its sportsbook solution which the supplier believes will “further diversify the sports betting experience for all players”. The new features, which have been added just in time for Euro 2020 and Copa América, will take three formats: no-risk free bet, AllWin free bet and OnlyWin free bet. The No-Risk free bet …
Read More »SoftSwiss adds comboboost function to sportsbook platform
SoftSwiss has added a new comboboost feature to its sportsbook, which the solutions provider believes will make its platform ‘even more personalised’ for B2B clients. The new feature, which has been tailored for major sports including football, ice hockey, tennis, basketball, cricket and esports, will enable players to receive ‘an additional bonus on an express winning bet for top sports …
Read More »SoftSwiss launches new sportsbook project for CricketBet
SoftSwiss has confirmed the launch of a new client for the Indian market, CricketBet, running off its new sportsbook platform. Officially launched in May 2021, CricketBet is now set for a ‘summer of large-scale events’ including the rescheduled Olympic Games and European Championships. However, the second SoftSwiss sportsbook client for the Indian market after Betjungle will also receive a premium …
Read More »SoftSwiss agrees sportsbook deal with Oshi and Arlekincasino
SoftSwiss will now supply its sportsbook solution to both Oshi and Arlekincasino – marking its fifth and sixth sportsbook partnerships since launching in December 2020. Oshi is a returning client, having maintained a working relationship with SoftSwiss since 2016 by successfully leveraging its online casino platform. Following the integration of the SoftSwiss sportsbook and online casino solution, Oshi aims to …
Read More »Alpha Affiliates adds sportsbook platform to Gunsbet Casino
Alpha Affiliates will be adding a sportsbook to more of its igaming brands after rolling out the first for Gunsbet Casino, powered by the SoftSwiss platform. Gunsbet Casino is the flagship site for the casino affiliate program, which services more than one million players across 11 brands, backed by 8,000 affiliate partners. Three of these brands – Roku, Savarona and …
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