SBC News Voice of the Sports Betting Industry
SoftSwiss has announced Bitkingz Sportsbook, a project from Bitkingz Casino, as its latest client.
Bitkingz Sportsbook was launched on 1 February 2021, supplied with main odds feeds by Betradar. The sports betting site now gives access to over 10,000 live events.
The sportsbook’s operator, Bitkingz Casino, runs via the SoftSwiss online casino platform, and will now offer its users an ‘easy and unintegrated switch between casino gaming and sports wagering’.
Furthermore, the partnership has seen the introduction of a ‘seamless wallet’ feature for Bitkingz customers.
“Bitkingz Sportsbook is a rather young project, yet it is developing very rapidly,” remarked Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook.
“We’re happy to be partnering with such an energetic team to start our own exciting journey in the world of sports betting.”
In addition, SoftSwiss’ platform will provide the operator with a fast performing and high-conversion user interface which the platform provider noted will ‘create an immersive betting experience’. The solution is mobile friendly and can be easily customised for mobile-first users
Lars Dresden, Managing Shareholder at Bitkingz, added: “Now SoftSwiss not only offers the perfect Online Casino Platform but also provides the most stable and easy to handle all-in-one solution for combined casino and sportsbook operations. We are happy to run an all-in-one entertainment area for our audience.”
SoftSwiss launched its sportsbook operations in December 2020 and has expanded into new territories via acquisitions of various sports betting projects.
Upon its release, the solution incorporated ‘all crucial functionality’ and features from the SoftSwiss online casino platform, with a strong focus on stability, advanced player segmentation, security and adaptability to the marketing needs of its clients.
The platform’s first deal with JooSports, the sportsbook project of N1 Partners Group’s JooCasino, was signed in the same month as its launch.
