SBC News Voice of the Sports Betting Industry
SoftSwiss has revealed that JooSports, a subsidiary of JooCasino and part of N1 Partners Group, will be the first client to integrate its new sportsbook solution.
By using SoftSwiss’ new sportsbook offering, JooSports will be able to drive conversion rates, elevate player experience and deliver a tailored sportsbook offering for bettors depending on their preference.
Of note, JooSports pointed out that its interface will ‘enable a smooth switch between sportsbook and casino websites forming a single ecosystem’.
Alexey Shlapunov, CEO of N1 Partners, commented: “We’re extremely excited to become the very first client to launch on the brand-new SoftSwiss Sportsbook Platform! We’re sure that our partnership will enable JooSports to provide their end-users with flexible, sustainable and high-quality service, which will definitely have a positive impact on our business in the long run.”
SoftSwiss’ new sportsbook platform enables players to wager on more than 60 different sports, spanning over 1200 different markets, with Betradar selected as the main odds feeds provider.
The solution also features additional bonus schemes such as Cashout, Bet Builder, System and Maxbet. By integrating the sportsbook solution, JooSports will benefit from full risk management, fraud prevention and high-quality customer support.
During the two-year development process, SoftSwiss placed a considerable focus on the growing volume of bets placed via mobile devices. Therefore, the sportsbook solution will be mobile-friendly, which the companies believe will ‘increase platform usability’.
