SoftSwiss expands reach with trifecta of Asian market entries

SoftSwiss has continued to expand its offering into new gaming markets after debuting its solutions in India, Japan and South Korea. 

The supplier’s newly-launched sportsbook solution will be adapted to the Indian market, enabling players to wager on more than 60 different sports – including cricket and horse racing – across over 1200 different markets. 

The solution will also feature additional bonus schemes such as Cashout, Bet Builder, System and Maxbet. By integrating the sportsbook solution, also available via mobile, SoftSwiss clients will benefit from full risk management, fraud prevention and high-quality customer support.

Meanwhile, SoftSwiss’ online casino platform will be equipped with popular local payment systems – including Arubex, InPlay and VenusPoint – and a range of new game content. 

Discussing the new market entries, SoftSwiss CCO Max Trafimovich noted: “The turbulent 2020 has been quite a year for us in terms of global growth and expansion, and we’re looking forward to continuing that tendency in 2021. 

“The iGaming market is taking its momentum right now both in Japan and South Korea, therefore it’s a great opportunity for us to provide innovative products such as the SoftSwiss Online Casino Platform to even more of our new clients targeting Asia, while our newly-launched Sportsbook will now be able to satisfy the needs of the Indian end users to the fullest.”

The supplier explained that games available on its casino platform will be fully localised for the individual markets, with content available in both Japanese and Korean languages. According to SoftSwiss, this will enable clients to ‘maximise their potential’ in the East Asian markets.

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