SBC News Voice of the Sports Betting Industry
SoftSwiss has celebrated its first entry into the African sports betting market after receiving a licence to supply its gaming and sportsbook solutions across Nigeria.
The Nigerian licence, says SoftSwiss, is a ‘great milestone’ for the company as it continues to expand into new regulated markets across the world.
“Entering the Nigerian market marks an exceptional turning point for SoftSwiss, as we’re expanding our global presence to a brand new continent,” commented Ivan Montik, Founder of SoftSwiss.
Celebrating the market entry, SoftSwiss noted the preference towards sports betting in the Nigerian market with the ‘size of the population and exponentially growing internet exposure’ creating favourable conditions for sportsbooks.
With a population of more than 200 million, the solutions provider explained that Nigeria is among the ‘most competitive and fast-developing’ markets in Africa.
Montik continued: “Nigeria is considered one of the most fast-paced iGaming markets in terms of growth and we cannot wait to begin providing our services there. Nigeria is a great achievement for us and we’re planning on moving even further into other regulated markets.”
The new licence builds upon SoftSwiss’ strategy to expand into regulated markets across the world. In December 2020, the supplier expanded its presence within the Asian market after debuting its solutions in India, Japan and South Korea.
