Princess brings its casinos online

Land-based casino network Princess Casinos International is launching its own online gaming and sports betting website. The group currently operates 36 casinos in Europe, South America, Asia and Africa and aims to target existing players visiting the operator’s vast network of land-based locations, and new internet gaming customers.

SoftSwiss, an Austrian casino software and game supplier, has been chosen to provide the gaming platform. The range of games presented will encompass the traditional varieties of roulette, card games, video poker and slots from Amatic and SoftSwiss. All the games are cross-platform and mobile-compliant.

Betting’s, a sports gaming software supplier from Switzerland, is to provide the sportsbook software for the project. A number of Princess Casino land-based locations are accepting bets on sport events, yet a part of them still doesn’t offer this option. Now, any player will have the opportunity to enjoy live betting experience at Princess Star Online.

Güven Eraslan, General Manager of Princess Casinos International, comments: “We analysed the recent growth of internet gaming market and realized that it’s time to move forward with an online version of our casino. We have been looking for a reliable partner to deliver a high-quality software platform, a broad range of games, as well as legal and financial infrastructure for our online gaming business. We generally prefer to work with smaller, yet flexible, innovative and forward-looking companies. After going through a number of possible options, we found the partners we are most comfortable to work with.”