Tag Archives: Smarkets

Smarkets on the Up with 1500% profits rise

Having filed its 2015 annual report (period ending 31 December), professional online betting exchange Smarkets has declared corporate profits of £5.2 million up 1568% on 2014’s corresponding £316,000. The London-based operator disclosed that its 2015 exchange wagers had hit the £1 billion mark, with Smarkets governance reporting year revenues of £10.4 million up 429% on FY 2014’s £1.95. Commenting on …

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Smarkets relaunches affiliate program with Income Access

  UK-based sports betting exchange Smarkets has announced that it has re-launched its affiliate and partnership platform with industry digital marketing software provider Income Access. Utilising Income Access’ affiliate management platform and ad-serving technology, Smarkets will aim to boost its marketing and promotional coverage within its core UK market promoting its 2% exchange fee on winning transactions. Presenting its new …

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Smarkets nets QPR shirt sponsorship

West London football club, Queens Park Rangers (QPR) has confirmed online betting exchange Smarkets as its Championship season 2016/17 official shirt sponsor. Agreeing terms on a one-year deal with QPR, Smarkets upgrades its existing collaboration with the London football club which last season saw the betting exchange become its official betting partner. QPR will now display the Smarkets logo on …

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Smarkets relocates HQ to St Katharine Docks London

Releasing a corporate update, online betting exchange Smarkets governance informed the media of two major announcements. Smarkets, the operator backed by Deutsche Telekom’s venture capital arm T-Venture and Passion Capital, confirms the operator has received a remote gaming license in the Republic of Ireland and plans to build a new headquarters in the City of London area. After the recent changes to …

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Scott Longley – What’s Next For The Exchange Game

The brevity of the statement for the proposed merger of Betfair and Paddy Power stood in contrast to the magnitude of the deal. Among the questions left unanswered by the announcement of a gaming and betting giant with combined historic revenues of £1.1bn are what it would mean for the Betfair betting exchange business….Scott Longley examines ________________________ Though it is …

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Analysts believe ‘Betty Power’ won’t be the last major merger deal

The markets have responded positively to today’s announcement by Paddy Power and Betfair that they are considering a merger. Betfair shares jumped 18%, while Paddy Power’s have increased by more than 15%. In contrast, the share prices of competitors William Hill and Ladbrokes have dropped on the news. Writing in the FT’s Lombard column, Jonathan Guthrie said that the merger …

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Smarkets announces first football betting partnership with QPR

Online betting exchange Smarkets has announced its first ever football betting partnership with West London football club Queens Park Rangers (QPR), for the 2015/2016 Championship season. Smarkets becomes the ‘super hoops’ Global Betting Partner, with their promoted throughout QPR’s Loftus Road Stadium (capacity 19,000) on match days. Additionally Smarkets have confirmed that their brand will placed on the back of …

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Smarkets estimates £6 million profit for its 2015 performance

Online betting exchange Smarkets has announced that it has doubled profits for the first two quarters of 2015. Following a successful opening to 2015, Smarkets management estimates it will record £6 million in pre-tax profits for its 2015 performance The betting exchange stated that growth had been driven a substantial increase in its trading volume, which had seen its number …

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Smarkets appoints first marketing chief

European betting exchange Smarkets has appointed Alexander Wheldon as the company’s first Chief Marketing Officer (CMO). The new role was created to expand on Smarkets’s growth over the past year and support development of its primary UK customer base and help the business enter new markets. Smarkets has grown considerably over the past year, showing 400% YOY growth. With pre-tax …

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Smarkets rolls out “Instant Match” feature following successful BETA

Betting exchange Smarkets has confirmed that it will fully integrate its ‘instant match’ feature having tested the function in beta Instant Match is Smarkets answer to in-play betting. The feature works by matching bets instantly so that traders never miss a price due to a delay. Competitors, institute a mandatory eight-second delay before matching the bet when in play.Instant Match …

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