SBC News Smarkets expands Strive remit supporting SBK launch

Smarkets expands Strive remit supporting SBK launch

SBC News Smarkets expands Strive remit supporting SBK launch
Dan Levy – Smarkets

Seeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship.

Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product.

Expanding Strive’s scope, Smarkets has tasked the agency with driving awareness of its new SBK sportsbook, a product which seeks to disrupt all standard engagements of traditional online wagering.

The launch of SBK, sees Smarkets deliver new concepts and engagements to the betting market, such as allowing its players to directly benchmark SBK prices against competitor markets.

Commenting on working with Strive, Dan Levy, Vice President, Partnerships and Communications at Smarkets, said: “Our social media output has never been better. Last year we were looking for an agency that could deliver on our desire for quality, informed, sports-betting content and we have been justified in our decision to appoint Strive.

“When we were considering SBK’s social needs, Strive was the obvious choice.  Their in-depth knowledge of international sport, dedication, flexibility and appetite to constantly innovate is exactly what we look for in such a partner.” 

SBC News Smarkets expands Strive remit supporting SBK launch
Malph Minns – Strive

Operating since 2010, Strive is a specialist agency in sports marketing and brand activation, with a proven track record in developing UK nationwide campaigns for the likes of Guinness, Team Sky, British Airways and 888.

Malph Minns, Managing Director of Strive Sponsorship, said: “The betting industry is highly competitive and social media plays an important role.  Therefore, to be entrusted with managing both the Smarkets exchange and SBK social presence so soon after launching our digital and content services offering is a testament to the valued expertise Strive’s business model can offer clients.”

Check Also

consultation

Smarkets ‘fully accepts’ £630k Gambling Commission penalty

The UK Gambling Commission (UKGC) has handed out its latest penalty for social responsibility and …

SBC News Jason Trost, Smarkets: Calling out the betting big boys’ customer service shortcomings

Jason Trost, Smarkets: Calling out the betting big boys’ customer service shortcomings

Setting yourself out from the competition is one of the core goals of any marketing …

SBC News Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

Smarkets has declared a ‘full assault’ on all UK bookmakers launching its new nationwide multi-channel …