Romanian betting operator Superbet will use an injection of cash from Blackstone to build a bigger online profile as it tries to replicate the success of its retail business. That’s according to new CEO Johnny Hartnett, the subject of our lead interview for the first SBC Magazine of the year, which is now available to download HERE. Hartnett, who joined …
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Scientific Games is now serving seven lotteries with sports betting solutions in Canada, Europe and Asia after a second half of 2019 littered with lottery contract wins. After closing the summer by finalising a fresh deal with Milli Piyango (Turkey’s National Lottery), Scientific Games has celebrated an autumnal double by extending its player account management (PAM) and instant games partnership …
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The SBC Awards 2019 ceremony is fast approaching and the shortlisted companies are eagerly awaiting one of the most prestigious events in the sports betting and igaming industry calendar. The awards were originally founded to recognise the achievements of the companies driving innovation and growth in the gaming sector, and since their inception in 2014 have grown significantly both in …
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OpenSports hit a peak of 35,000 bets per minute for a single operator during last week’s Melbourne Cup – Australia’s most famous annual thoroughbred horse race. At peak betting times, the maximum number of bets per minute was 35 per cent higher than the previous record across 21 years of taking bets on the race. OpenSports, said parent company SG …
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Innovation is a buzzword that routinely dominates the industry agenda. From a sports betting supply standpoint, innovation often comes in the form of new proprietary features, which combine to deliver a new future for sportsbook personalisation. You can read a full series on the subject here. Yet, within this popular summer series focused on the importance of pricing, risk management, AI …
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Scientific Games will deliver the Dutch Lottery’s players with a full sports betting solution across mobile and desktop after extending its partnership with Nederlandse Loterij. Having previously provided Nederlandse Loterij – the largest gaming company in the Netherlands – with OpenPlatform player account technology and lottery instant games, Scientific Games has added the sports offering through OpenSports. OpenSports is the …
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SG Digital has unveiled its new ‘OpenGaming’ end-to-end digital ecosystem, seeking to deliver industry incumbents with the most flexible, content-rich and robust gaming engine. Adding OpenGaming to its operator systems portfolio, SG Digital details that it has developed the industry’s most sophisticated content aggregation technology, which will provide clients with a new wave of immersive gaming experiences supplied through one …
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Live streaming of sports will be key for in-play betting in America, according to William Hill US CEO Joe Asher. In an exclusive interview in the Official Sports Betting Guide to G2E, produced by SBC Magazine, Asher revealed: “I think live streaming for in-play is going to be really big in the US – one of the big opportunities in …
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SG Digital SVP Keith O’Loughlin explores the importance of streamlined visualized data for sports bettors. As sports betting continues its growth, both in established markets and in the rapidly expanding U.S. space, focus shifts from launches and go-lives to providing unparalleled player experiences. The entertainment landscape is constantly evolving, and with the upward trajectory of the U.S. sports ecosystem, player-centric …
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Nasdaq-listed Scientific Games Corporation (SGC) confirms that it’s online gambling technology subsidiary SG Digital will power the US online casino platform and systems provisions of Stockholm-listed Kindred Group Plc. Updating the market, SG Digital informs that Kindred has selected its Open Gaming System (OGS) and Open Platform System (OPS) as lead technology and content solution for its US market profile. …
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