Tag Archives: SG Digital

Why March Madness captures the imagination of the US public

March Madness

At this year’s Betting on Football at Stamford Bridge, SBC caught up with Benjie Cherniak from Don Best, now part of Scientific Games. NCAA’s March Madness has always captured the attention and imagination of large portions of the US audience, which has only been amplified by the spread of legislated wagering across the country. Cherniak told SBC: “It is embedded in …

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SG Digital passes Cheltenham Festival test with flying colours

Cheltenham - Copyright: argus456 / 123RF Stock Photo

SG Digital, the interactive division of Scientific Games, has published its trading data from last week’s 2019 Cheltenham Festival (12-15 March) detailing that its OpenBet sportsbook platforms processed a combined 48 million bets during the event. Servicing the industry’s largest portfolio of tier-1 sportsbook clients during the flagship week of UK racing, SG Digital states that its OpenBet systems maintained a …

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New Betting on Football track answers industry’s burning questions

With only a few days until the Betting on Football conference returns to Stamford Bridge, SBC has introduced a new format to one of the panels which will allow the audience to pose the big questions to some of the industry’s most influential figures. Set to bring the Leadership in Betting track to a lively close on Wednesday 20 March, …

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SBC-QT: Does football and betting go hand-in-hand?

With only a few days until the sixth edition of SBC’s Betting on Football, we have been chatting with our sponsors to chat about a handful of the topics that will be discussed in our six tracks at the event, ranging from new technologies to the way betting and football interact with one another. In this SBC’s Question Time, we honed …

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Are we at peak betting? Find out at Betting on Football

Has the industry reached peak betting when it comes to technological innovations? That’s the question that will be asked on the first panel session of the ‘Leadership & Vision’ track (Wednesday 20 March) at next week’s Betting on Football conference. The subject matter – Peak betting – are economies of scale causing stagnation? – forms much needed executive debate and …

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Keith O’Loughlin, SG Digital: Focusing on next level player experiences

SG Digital

We spoke to Keith O’Loughlin, SVP – Sportsbook at SG Digital – the digital division of Scientific Games confirmed as a ‘Headline Sponsor’ for this month’s Betting on Football conference. Ahead of the event, which takes place at Chelsea FC’s Stamford Bridge from 19-22 March, we asked him about SG Digital’s #bofcon exhibition plans, what parts of the conference agenda …

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WATCH: SG Digital – The sports betting experience of the future

SG Digital future

Keith O’Loughlin, SVP of Sportsbook at SG Digital, has predicted a future for sports betting where a majority of bets placed will be created uniquely. In an interview completed at the ICE exhibition, O’Loughlin tracked the evolution of sports betting, specifically in terms of events, markets and prices provided to the end customer. He said this journey, which started with …

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SG Digital secures Headline Sponsor spot for Betting on Sports America

SG Digital

SG Digital has been confirmed as a Headline Sponsor for the biggest ever dedicated sports betting industry event in the US – Betting on Sports America. SBC, which celebrated its 10th birthday at this month’s ICE London, now runs the three biggest global sports betting trade events – Betting on Sports, Betting on Football and Betting on Sports America. Taking …

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SG Digital ups Swedish profile with fresh Svenska Spel contract

SG Digital, the interactive gaming division of Nasdaq-listed Scientific Games Corporation (SGC), has significantly expanded its profile within the re-regulated Swedish online gambling marketplace after agreeing to a new exclusive partnership with state-owned operator Svenska Spel. SG Digital has become the lead online platform provider for Svenska Spel casino and bingo verticals. Furthermore, Svenska Spel digital offering will be enhanced …

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WATCH: USA will be the biggest regulated sports betting market in the world within five years

Ahead of April’s Betting on Sports America conference and exhibition, SBC continues its look at the US market and revisits H2 Gambling Capital’s David Henwood‘s thoughts about the potential size of the US market. Filmed at Betting on Sports Conference 2018  in London last September, Henwood reveals that his firm thinks that the illegal offshore market is even bigger than …

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