Tag Archives: SG Digital

The Premier League is back: How will the betting market react?

Premier League - File photo dated 11-01-2020 of Liverpool manager Jurgen Klopp.

The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour?  And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far?  …

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Alternative betting markets: short-term filler or long-term fixture?

alternative

Non traditional sports betting content ranging from table tennis to Nicaraguan or Belarusian soccer and Taiwanese baseball have been unexpectedly thrust into the spotlight for sports betting operators hoping to salvage some of the revenues lost to COVID-19. Yet, are these ‘niche’ sports just short-term filler for sports betting operators, or should we expect to see them as part of …

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SBC Magazine Issue 8: International expansion and picking up the sporting slack

Magazine

A focus on international expansion and how we, as the betting and gaming industry, will get through COVID-19 are the key themes throughout Issue 8 of SBC Magazine. Now available to view HERE, it starts by tracking the journey of Giovanni Garrisi from a mathematician beating the pools to starting a 50/50 JV with Stanley Leisure, seizing an opportunity to …

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Scientific Games maintains improved results despite costly 2019 closing

Publishing its Q4 2019 results, Nasdaq-listed gambling and lottery technology group Scientific Games Corporation (SGC) has recorded period net losses of $37 million (Q42018: $207m). In its trading statement, SGC noted that during the period company accounts recorded a $40 million loss on debt transactions related to corporate bonds and a ‘$12 million remeasurement’ of its Euro-denominated debt. SGC Q4 2019 …

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DOWNLOAD: Superbet CEO stars in first SBC Magazine for 2020

SBC Magazine

Romanian betting operator Superbet will use an injection of cash from Blackstone to build a bigger online profile as it tries to replicate the success of its retail business.  That’s according to new CEO Johnny Hartnett, the subject of our lead interview for the first SBC Magazine of the year, which is now available to download HERE. Hartnett, who joined …

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Keith O’Loughlin: The four pillars supporting state lottery success for Scientific Games

OpenMarket

Scientific Games is now serving seven lotteries with sports betting solutions in Canada, Europe and Asia after a second half of 2019 littered with lottery contract wins. After closing the summer by finalising a fresh deal with Milli Piyango (Turkey’s National Lottery), Scientific Games has celebrated an autumnal double by extending its player account management (PAM) and instant games partnership …

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Major industry players ‘honoured’ to be shortlisted for coveted SBC Awards

SBC Awards 2019

The SBC Awards 2019 ceremony is fast approaching and the shortlisted companies are eagerly awaiting one of the most prestigious events in the sports betting and igaming industry calendar.  The awards were originally founded to recognise the achievements of the companies driving innovation and growth in the gaming sector, and since their inception in 2014 have grown significantly both in …

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OpenSports hits 35,000 bets per minute high for Melbourne Cup

Melbourne

OpenSports hit a peak of 35,000 bets per minute for a single operator during last week’s Melbourne Cup – Australia’s most famous annual thoroughbred horse race. At peak betting times, the maximum number of bets per minute was 35 per cent higher than the previous record across 21 years of taking bets on the race. OpenSports, said parent company SG …

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What drives betting innovation: operators, players or suppliers?

innovation

Innovation is a buzzword that routinely dominates the industry agenda. From a sports betting supply standpoint, innovation often comes in the form of new proprietary features, which combine to deliver a new future for sportsbook personalisation. You can read a full series on the subject here. Yet, within this popular summer series focused on the importance of pricing, risk management, AI …

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Scientific Games adds sports betting to Dutch Lottery deal

Nederlandse Loterij

Scientific Games will deliver the Dutch Lottery’s players with a full sports betting solution across mobile and desktop after extending its partnership with Nederlandse Loterij. Having previously provided Nederlandse Loterij – the largest gaming company in the Netherlands – with OpenPlatform player account technology and lottery instant games, Scientific Games has added the sports offering through OpenSports. OpenSports is the …

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