Tag Archives: SG Digital

OpenSports hits 35,000 bets per minute high for Melbourne Cup

Melbourne

OpenSports hit a peak of 35,000 bets per minute for a single operator during last week’s Melbourne Cup – Australia’s most famous annual thoroughbred horse race. At peak betting times, the maximum number of bets per minute was 35 per cent higher than the previous record across 21 years of taking bets on the race. OpenSports, said parent company SG …

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What drives betting innovation: operators, players or suppliers?

innovation

Innovation is a buzzword that routinely dominates the industry agenda. From a sports betting supply standpoint, innovation often comes in the form of new proprietary features, which combine to deliver a new future for sportsbook personalisation. You can read a full series on the subject here. Yet, within this popular summer series focused on the importance of pricing, risk management, AI …

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Scientific Games adds sports betting to Dutch Lottery deal

Nederlandse Loterij

Scientific Games will deliver the Dutch Lottery’s players with a full sports betting solution across mobile and desktop after extending its partnership with Nederlandse Loterij. Having previously provided Nederlandse Loterij – the largest gaming company in the Netherlands – with OpenPlatform player account technology and lottery instant games, Scientific Games has added the sports offering through OpenSports. OpenSports is the …

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Power Up! SG Digital launches OpenGaming end-to-end ecosystem

SG Digital has unveiled its new ‘OpenGaming’ end-to-end digital ecosystem, seeking to deliver industry incumbents with the most flexible, content-rich and robust gaming engine. Adding OpenGaming to its operator systems portfolio, SG Digital details that it has developed the industry’s most sophisticated content aggregation technology, which will provide clients with a new wave of immersive gaming experiences supplied through one …

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William Hill US CEO to feature in Official Sports Betting Guide to G2E

sports betting guide

Live streaming of sports will be key for in-play betting in America, according to William Hill US CEO Joe Asher.  In an exclusive interview in the Official Sports Betting Guide to G2E, produced by SBC Magazine, Asher revealed: “I think live streaming for in-play is going to be really big in the US – one of the big opportunities in …

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Keith O’Loughlin, SG Digital: Reimagining Scoreboards

Scoreboards

SG Digital SVP Keith O’Loughlin explores the importance of streamlined visualized data for sports bettors.  As sports betting continues its growth, both in established markets and in the rapidly expanding U.S. space, focus shifts from launches and go-lives to providing unparalleled player experiences. The entertainment landscape is constantly evolving, and with the upward trajectory of the U.S. sports ecosystem, player-centric …

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US agenda sees Kindred Group deepen SG Digital systems partnership

Nasdaq-listed Scientific Games Corporation (SGC) confirms that it’s online gambling technology subsidiary SG Digital will power the US online casino platform and systems provisions of Stockholm-listed Kindred Group Plc. Updating the market, SG Digital informs that Kindred has selected its Open Gaming System (OGS) and Open Platform System (OPS) as lead technology and content solution for its US market profile. …

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Nikos Konstakis, SG Digital: In-play wagering has boosted punter engagement with tennis

With this year’s Wimbledon tournament capturing the attention of a global audience, tennis has continued to grow in popularity among punters.  Nikos Konstakis, VP Sportsbook Product at SG Digital, explained to SBC the reasons why tennis is a good fit for in-play wagering, and how the new live score product Match HQ can help grow the appeal of the sport. …

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Chris Armes leads new look GiG executive tech team

Supporting its corporate ambitions of becoming the global leader in online gambling B2C and B2B technology provisions, Gaming Innovation Group (GiG) has moved to restructure its executive technology leadership team. This morning GiG governance confirms that appointment of Chris Armes as Chief Information Officer (CIO), joining the Stockholm-listed enterprise from rival SG Digital, where he formerly served as Chief Technology …

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SG Digital launches ‘next level’ scorecards Match HQ

SG Digital

Delivering new ‘player first engagements’ and dynamics across its sportsbook network, SG Digital – the interactive arm of Nasdaq-listed Scientific Games Corporation (SGC) – has launched new live score product ‘Match HQ’. Match HQ offers a diverse range of match tailored scoreboard cards for US and European sports audiences. It has been developed by SG Digital’s innovation studio Red7, offering sportsbook clients …

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