Tag Archives: SG Digital

Laura Probert joins SG Digital as Chief People Officer

Laura Probert joins SG Digital as Chief People Officer

Laura Probert has been selected as the new Chief People Officer for Scientific Games’ Digital team, joining the company from WPP where she served as VP Talent. Confirming her appointment, SG praised Probert’s wealth of experience in delivering ‘successful’ People and Culture strategies. As the new CPO, she is expected to place an increased focus on Diversity, Equity and Inclusion …

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OpenSports processes record Melbourne Cup betting numbers

Melbourne Cup - Jockey Jye McNeil holds the Lexus Melbourne Cup after riding Twilight Payment to victory in race 7, The Lexus Melbourne Cup, during Melbourne Cup Day at Flemington Racecourse in Melbourne, Tuesday, November 3, 2020. (AAP Image/Racing Photos, Scott Barbour) NO ARCHIVING, EDITORIAL USE ONLY ** STRICTLY EDITORIAL USE ONLY, NO COMMERCIAL USE, NO BOOKS **

SG Digital processed a record-breaking number of bets for its OpenSports customers during yesterday’s Melbourne Cup, despite Australia’s most famous annual thoroughbred horse race taking place behind closed doors. OpenSports is the full package sportsbook solution for SG Digital, the digital division of Scientific Games, with wagers processed through the OpenBet betting engine. Compared with the 2019 event, there were …

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Turning behaviour into revenue: Xtremepush bangs the drum for smarter player engagement

Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush.   He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …

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Lockdown 2.0 – are you prepared if we lose live sports again?

lockdown

Uncertain times remain as we enter the final quarter of 2020, and the sports betting industry is fully aware that further lockdowns could follow as the number of COVID-19 cases start to climb sharply. We asked four key industry stakeholders about the lessons learned from lockdown earlier this year and how operators should prepare themselves in the event of future …

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Yiannis Stathis, SG Digital: The costly pursuit of one-to-one relationships

OpenMarket

SG Digital’s Yiannis Stathis believes that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships. Stathis was delivering a presentation at the SBC Summit Barcelona – Digital, where …

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Xtremepush secures ‘OpenMarket’ supplier accreditation  

Xtremepush, a supplier of multi-channel marketing solutions and customer engagement tools, has achieved a major industry objective by securing its validation as a Scientific Games’ (SG) ‘OpenMarket’ partner. The development sees Xtremepush’s full suite of marketing tools for customer personalisation and campaign targeting made available to SG partners through OpenMarket  – the Nasdaq technology group’s ‘one-stop marketplace’ for online gambling  …

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FSB selects Glenn Elliott as new COO

Sports betting platform provider FSB has confirmed that former SG Digital executive Glenn Elliott has joined the company’s executive leadership team as new Chief Operating Officer (COO). Elliott will be tasked with overseeing the company’s account management team as well as managing FSB’s five operational service divisions: Sports, Platform, Marketing, Retail and SaaS Hosting. Commenting on his new role, Elliott …

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The Premier League is back: How will the betting market react?

Premier League - File photo dated 11-01-2020 of Liverpool manager Jurgen Klopp.

The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour?  And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far?  …

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Alternative betting markets: short-term filler or long-term fixture?

alternative

Non traditional sports betting content ranging from table tennis to Nicaraguan or Belarusian soccer and Taiwanese baseball have been unexpectedly thrust into the spotlight for sports betting operators hoping to salvage some of the revenues lost to COVID-19. Yet, are these ‘niche’ sports just short-term filler for sports betting operators, or should we expect to see them as part of …

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SBC Magazine Issue 8: International expansion and picking up the sporting slack

Magazine

A focus on international expansion and how we, as the betting and gaming industry, will get through COVID-19 are the key themes throughout Issue 8 of SBC Magazine. Now available to view HERE, it starts by tracking the journey of Giovanni Garrisi from a mathematician beating the pools to starting a 50/50 JV with Stanley Leisure, seizing an opportunity to …

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