Tag Archives: SG Digital

Keith O’Loughlin, SG Digital: Reimagining Scoreboards

Scoreboards

SG Digital SVP Keith O’Loughlin explores the importance of streamlined visualized data for sports bettors.  As sports betting continues its growth, both in established markets and in the rapidly expanding U.S. space, focus shifts from launches and go-lives to providing unparalleled player experiences. The entertainment landscape is constantly evolving, and with the upward trajectory of the U.S. sports ecosystem, player-centric …

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US agenda sees Kindred Group deepen SG Digital systems partnership

Nasdaq-listed Scientific Games Corporation (SGC) confirms that it’s online gambling technology subsidiary SG Digital will power the US online casino platform and systems provisions of Stockholm-listed Kindred Group Plc. Updating the market, SG Digital informs that Kindred has selected its Open Gaming System (OGS) and Open Platform System (OPS) as lead technology and content solution for its US market profile. …

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Nikos Konstakis, SG Digital: In-play wagering has boosted punter engagement with tennis

With this year’s Wimbledon tournament capturing the attention of a global audience, tennis has continued to grow in popularity among punters.  Nikos Konstakis, VP Sportsbook Product at SG Digital, explained to SBC the reasons why tennis is a good fit for in-play wagering, and how the new live score product Match HQ can help grow the appeal of the sport. …

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Chris Armes leads new look GiG executive tech team

Supporting its corporate ambitions of becoming the global leader in online gambling B2C and B2B technology provisions, Gaming Innovation Group (GiG) has moved to restructure its executive technology leadership team. This morning GiG governance confirms that appointment of Chris Armes as Chief Information Officer (CIO), joining the Stockholm-listed enterprise from rival SG Digital, where he formerly served as Chief Technology …

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SG Digital launches ‘next level’ scorecards Match HQ

SG Digital

Delivering new ‘player first engagements’ and dynamics across its sportsbook network, SG Digital – the interactive arm of Nasdaq-listed Scientific Games Corporation (SGC) – has launched new live score product ‘Match HQ’. Match HQ offers a diverse range of match tailored scoreboard cards for US and European sports audiences. It has been developed by SG Digital’s innovation studio Red7, offering sportsbook clients …

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Nominations open for new look SBC Awards ceremony

SBC Awards

Stunning central London venue Battersea Evolution is the new home for the sixth edition of the SBC Awards on Tuesday 3 December. Nominations are now open here, with companies in the sports betting and gaming industries able to nominate themselves for any of the specialist industry awards, split across five key categories this year.  There will be 12 Operator and Affiliate …

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Betting on Sports to deliver biggest ever exhibition space

With just over three months to go until the doors open at Betting on Sports, time is running out for companies to book their spot. Giving the chance to meet and talk to over 160 gambling operators, Betting on Sports – which returns to Olympia London from 17-20 September – is now firmly established as the leading sports betting industry …

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Round table – SG Digital: The future of sportsbook personalisation

SG Digital

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The sixth round table participant was SG Digital, represented by its VP Sportsbook Product, Nikos Konstakis. SBC: What role does pricing and risk play in the differentiation of a …

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Benjie Cherniak: Sending the right message to US college athletes

college

Sending the right message from the first contact with a college athlete is key to stopping the spread of sports wagering scandals around NCAA-organised events in the US. That’s according to Benjie Cherniak, MD of Don Best Sports (Scientific Games), who spoke on a panel at last month’s Betting on Sports America conference about college sports – “the forgotten child” of sports …

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SG Digital: The tech tools and knowledge to “win” in the US sports betting market

Scoreboards

SG Digital’s Keith O’Loughlin said that the technology behind the recent OpenSports rebrand is “underpinned” by an OpenAccelerate program that helps an operator get to market quickly, run its day-to-day operations, and “win” in the market. Speaking at last month’s Betting on Sports America conference, O’Loughlin said that OpenAccelerate provides vital support to the “four key pillars” of this new …

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