SG Digital secures Headline Sponsor spot for Betting on Sports America

SG Digital has been confirmed as a Headline Sponsor for the biggest ever dedicated sports betting industry event in the US – Betting on Sports America.

SBC, which celebrated its 10th birthday at this month’s ICE London, now runs the three biggest global sports betting trade events – Betting on Sports, Betting on Football and Betting on Sports America.

Taking place at the Meadowlands Exposition Center in New Jersey from 23-25 April 2019, Betting on Sports America is expected to attract more than 1,500 executives from the world of sports betting, sports, casino, tribes, regulators and lotteries.

SG Digital acts as the lead sportsbook provider for Caesars Entertainment in New Jersey, Mississippi and Pennsylvania. The online division of Scientific Games has also completed the acquisition of sports betting data provider, Don Best Sports, and signed a deal to provide sportsbook technology to the Oneida Nation of New York, which has three properties in the state.

Keith O’Loughlin, SVP for Sportsbook & Platforms at SG Digital, spoke about the decision to partner with the event. He explained: “I am always delighted to work with SBC and their events. The in-depth knowledge of the betting sector provides a vital forum for discussing the future direction of the industry.”

O’Loughlin, who caught up with SBC at ICE London (see video above), added: “Betting on Sports America is definitely a key event on our calendar, so we are delighted to get involved with this year’s event as Headline Sponsor.”

SBC CEO and Founder Rasmus Sojmark commented: “We have worked with SG Digital for a number of years and they have continued to support our events such as Betting on Football and Betting on Sports Week. Now with SBC taking its flagship event over the pond to the US, we are delighted to continue our relationship with them.

“Keith and the team bring so much experience of the US market to our event and this can only benefit the delegates who attend and are keen to learn from those who have the knowledge and understanding of this sleeping giant.”


Betting on Sports America, held 23-25 April in New Jersey, is the largest dedicated sports betting conference & exhibition in the US. The conference boasts 175 leading industry speakers across 40 sessions, with 60 exhibitors displaying their latest products on the 61,000 sq ft exhibition floor at the Meadowlands Exposition Center.

Delegates will be treated to world class hospitality with plenty of business and networking opportunities in New Jersey (Meadowlands Racetrack) and New York (40/40 Club and Sky Room Rooftop Bar). For more information about the event, please click HERE.

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